I have a calling in life.  I’ve been ordained by the blogging gods as a blogging evangelist…to spread the good news of the truth about blogging:  That even though you are smaller, have no permanent marketing personnel, and have a minimal advertising budget by comparison, you can compete with the big boys in the Real Estate World. 

But How, Reverend Greene?  Because of the great equalizer of internet marketing, the blog.  Because, no matter how many marketing dollars they spend, they can never have a grass roots knowledge of your turf like you do.  Because you write quality, readable content (don’t you?) every day about your little nook and cranny of Anytown, USA. Because Google is not a respecter of men, that it should play favorites.  Somebody give me an AMEN!

I have a dream! That one day corporate America will have to seek ME out and ask how I became so dominant in my area.  I have a dream that one day I too will be able to afford television commercials because of the revenue I have generated with my blogging efforts.  Can I get an amen!

Here’s how I’m gonna get there (you can join me if you like):

1)  I’ll write quality content.  I’m not talking about writing posts that show nothing but pictures of my listings or charts and graphs with minimal consumer impact.  I’m talking about writing articles that people can use to change their lives.  Informative, pointed, and useable. 

2)   I’ll endeavor to get better at my craft.  The status quo is my enemy.  I want to be the absolute best in the world, at least between highway 52 and highway 56 in Land O Lakes, Fl.  Anybody who would attempt to out write me will have their work cut out for them.  I’ll read articles about writing headlines, perfecting my content, and learning to use proper grammar.

3)  I’ll dominate my chosen keywords in Google.  I will sit down and choose several keywords that I would like to dominate.  Then, I’ll write keyword-rich content, and I’ll write it often.  I’ll do this every day, not stopping until I’m number one in Google.  I’ll save my money, because I won’t need adwords any more.  Touch your neighbor and say “Gimme some Google!”

4)  I’ll find my voice.  I’ll write how I talk.  I’ll let my readers get to know me by writing from a place of honesty and concern.  I won’t hold back my personality. I’ll be as funny as possible without compromising my content.  Once I’m successful, I might even get myself featured on Active Rain (dare to dream)!

And then, having done all, I’ll stand.  The ups and downs of the market will have no effect upon me.  My loyal readers will send me a steady flow of business because of the bond that we’ve developed…because they know me.  And we’ll rejoice on that day, my wife spending the escrow checks at DSW in perfect joy.  Can I get an amen!