How can I improve my marketing and my sales for the remainder of the year? How to gain the competitive edge?
This question is asked by every sales person and every Realtor. If they do not, maybe they should not be in the business.
In all fairness, this post was inspired by another long overdue Active Rain Contest. I love these contests, because they forces me to review, think and reflect on how to improve my business. All this is motivated by supporting a fellow and well respected Active Rain member and let’s not forget the points as well. I also find it beneficial if I have time to read some of our fellow members’ posts, I might actually pick up one or two ideas that I can incorporate into my business strategies and my business model for the future. Now with that said thank you Debbie Reynolds for a thought provoking contest.
This is such a great question and we need to look at this not just in the beginning of the year but throughout the year, weekly and monthly quarterly and of course mid year. I consider myself a hard worker, hence I can always use proven strategies, time tested techniques and concepts to improve my sales skills.
Needless to say, since I have currently fifteen listings and have six properties in Escrow, the biggest area I need to improve on is in my Time Management. Since we all have the same twenty four hours the more efficient I can be, the better I could Time Manage or Time Block the more successful I could be. Most definitely I could be more efficient not only for the remainder of the year, but for the long term as well. The best part is, this is not something I have to save up for and I do not have to give the excuse of, well I cannot afford it right now.
In conjunction with Time Management and Time Blocking I need to dedicate more time to improve my sales knowledge, and read some of the great books that are sitting on my book shelf, the Tom Hopkins, the Zig Ziglars and the list goes on and on. Again the good news is no excuses, I do not need to go out there and invest into new books, and they are within reach, collecting dust as we speak. Keep in mind they are interconnected. The better I manage my time the more I can open up to self-improvement.
The third point I plan on addressing shortly is returning to old fashioned “Post Card” Mailers. I have a strong internet Marketing as well as Internet Presence, but I need to go back to my roots what got me here. At one point I was strictly living off Postcards and Referrals. Now days I am strictly living off referrals and Internet Marketing. It is time for me to add Post Cards back into the mix. Needless to say this will require not just money, but Design and Delivery evaluations. Clearly I need to quickly decide on a budget and outreach radius. Off the cuff I would consider a pocket that I am very familiar with and know well, hence around 500 to a 1000 Postcards would be my outreach for starters.
Needless to say as most of you know I am a Baseball fan and the difference of someone who is a fantastic baseball player and someone who is just average is in the small things, they do differently. They hit one more base hit, they steal one more base, the hit one more home run and at the end of the year they are the super stars .This is the same thing in Real Estate just one more listing a month, just one more sale a month makes the difference of being in the top of the Sales force in the company vs. in the middle. Needless to say I want to be in the top of the group and not the bottom.
If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at me at 310.486.1002 (m) or homes@endrebarath.com or visit one of my websites at http://www.endrebarath.com. I am a pet friendly realtor and I contribute a portion of my commission to local animal rescue organizations.
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