ASK AN AMBASSADOR: Comments & Points or Calls?
In our experience a blog post primarily serves one of two purposes:
1) To engage the AR community (and at the same time gain points)
or
2) Increase your odds of getting calls or emails from potential home buyers and sellers.
Obviously a post to our Ask An Ambassador series is NOT going to generate a response from area home buyers and sellers. They're strictly a pay it forward endeavor, a way of saying thanks to this community for the help it has given us over the years. We do LOVE this place, even if our participation level might be down from the past (catch-22, successful blogging means more business which in turn means less time for reading and commenting).
But the beauty of blogging is once you hit a certain critical mass, especially if you have a key niche, you can afford to mix up your topics. Dedicating one out of every seven blog weekly blog posts to AR doesn't hurt us. Of course there could ALWAYS be another subdivision post, another market report, another long tail home search to pursue instead, but we know those posts are still available to us tomorrow and the next day.
The keys to blogging working for us? Patience, perseverance AND a good niche. Blogging regularly and being willing to wait for the results is critical.
Fact is once a quality post is out there on the internet and indexed, it can keep working for you for years. While I can't say this was totally typical for us, this Saturday we had three different contacts from potential patio home buyers, another Sunday and another Monday. Now how many of these (if any?) will turn into actual clients? Only time will tell. Some sound serious, others are just in information gathering mode. The key thing to note is these calls are based on PAST blog posts and IDX search pages. We don't write that much new about patio homes on a monthly basis, but the "old" stuff continues to do its work for us while we put in the occasional new post or search page.
Bottom line, be conscious of your daily blogging choices. Trading some comments and points type posts for phone call generating posts might be in order if you think your blogging isn't working.
Until next Tuesday, just Ask An Ambassador if you need help!
Liz and Bill aka BLiz
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