Want to know the secret to avoiding the dreaded " yeabuts"?  First I need to explain a " yeabut" to those of you who are not familiar with the term.  " Yeabut " is the response you some times get when you are talking to someone about their need to repaint, repair or replace.  When meeting one on one with a home owner preparing to put their property on the market you can hear lots of " yeabuts".   A "yeabut" is when the seller hears what you are saying and may even agree with it, BUT they have an excuse for not wanting to do it.  No amount of persuasive commentary will reach their mindset. Why?  When someone is being told they have to do something that they don't want to do, they stop fully listening to you.  As you continue to talk, their mind races to work on the rebuttal they are going to give the moment your mouth stops moving.  It's simply psychology.  When a person feels as though they have to defend their actions ( wallpaper, loud color choices, clutter etc.) they automatically start planning their defensive rebuttal.  We all do it on a daily basis in numerous areas of our lives.  If you are a parent you are well versed in the theory of " yeabuts".  "Didn't I tell you to clean up that room before you played video games?"  "Yeah, but",....insert any one of the numerous excuses here. 

Now that you know what a " yeabut" is, here's a great way to avoid them.  I hold seller presentations on preparing your house for sale.  In a large group setting I can list off all the things that are usual problems in a property not showing to its best.  I can talk about the evils of dated wallpaper, crowded and cluttered rooms, landscape issues, dated fixtures etc.  Any one of the items I speak on can be found in one of those seller's homes, but I am speaking in general terms and not pointing a finger at that one particular person.  They can safely HEAR what I'm saying and focus on LISTENING to the reasons why these items need to be addressed.  They are so focused, that they are taking pages and pages of notes.  They are fully engrossed in LISTENING and UNDERSTANDING.  I even explain the theory of the " yeabuts" and while doing so I can guarantee there is not only a lot of head nods but laughter because we are all human and we all do it. 

There's another great benefit to holding these seller seminars and that speaks to the theory of motivation.  This theory revolves around group mentality.  I make it a priority to mention at the close of the seminar the fact that all those people sitting next to you are also home sellers.  Armed with their new knowledge they are going to go home and get to work on all those things we just talked about.  Don't you want your property to show as well as the neighbor who also is competing to sell their home?  Nothing like a little friendly competition to rally the troops. 

Realtors are always grateful for the seminars.  It makes their job a lot easier in that they know the seller HEARD the message and can hope that the seller will know better then to use "yeabut" as an excuse.  The seller understands the need to be pro-active in the sale of their own home and the Realtor can feel some relief in knowing that the property will show some improvements.   I encourage all Realtors to consider using these great seller seminars for all their clients.  Call a professional home stager in your area today to discuss how together you can make a difference in the way properties get SOLD.  That leads me to another blog on why a Realtor/Stager team is so beneficial, but since I need to get to the radio station, I will leave that for another time. 

Cheers!

 
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10 Comments on How to Avoid the Dreaded "Yeabuts" and Increase a Seller's Motivation

APR
18
2008
141,569 Points 1 Featured Post Localism Sponsor
I love the BIG REVEAL that the people sitting next to them are the "Competition" what a great visual and motivator! Love that, Gina!
9:26am • #1
2 Featured Posts

Thanks Juliana...I am a huge advocate of understanding psychology to motivate people.  I get lots of " yeabuts" from Realtors as well.  They are some of my favorites.  I will be talking with them about a particular issue with a property and telling them what they need to tell the seller and they will respond with "yeabut".  Why does the realtor do that???  Because I just put them on the defensive by telling them that they need to speak to the homeowner about something and although they agree with it, they don't want to do it...so the response...YEA-BUT.  When I explain the message behind the seminars the Realtors light up. 

Seriously...I don't understand why every Realty company in every city isn't holding these types of seminars on a monthly basis as a means to increase knowledge, increase the motivation of their sellers and increase their marketing efforts.  It's a real win-win! 

9:33am • #2
135,101 Points 1 Featured Post Outside Blog

Morning Gina,

Great post, thank you for taking the time. Lots of good advise. Nothing motivates one more then competition.

PS: I called my two son's the YEABUT BROTHERS" for years. LOL

Have a great weekend!

9:34am • #3
2 Featured Posts

Thank you Harold for the kind comments.  I really am quite passionate about how this works.  You've raised " yeabuts " too?!  ( :

I would love to stick around, BUT I need to get to work! 

Cheers!

9:36am • #4
2 Featured Posts

Hello Gina, the "Yeabuts" are very similar to Linda and I call the "Imagonnas".  It's the armour people wear when fighting off what they don't want to do.  The mystery is always why?  So many people want what they want, under their terms.  Unfortunately "yeabuts" don't buy into the fact that someone purchasing their home isn't an entitlement based on the sellers terms, it is emotional strictly on the buyers terms.  I suspect at some much later date when it is pointed out why their home didn't sell, they would start their response with "Yeabut" .... 

10:38am • #6
APR
19
2008
2 Featured Posts

Yeabut you are absolutely right Gary!  That's why I love the seminar experience.  In an open format like that they have no room for " yeabuts " while they are absorbing the information.  I did get a great response from a former participant.  She wrote me to tell me that after being at the seminar they were working the plan when her husband shrugged off the need to have to paint their kitchen.  Her response to him was YEA BUT Gina said.....I gave her kudos for being my star pupil. 

Cheers!

9:44am • #7

Great post Gina!  It's giving me ideas to do a seminar around here.  What a way to drive the message home.

 

5:39pm • #8
APR
20
2008
1 Featured Post
Seller seminars - what a great idea. Thanks for sharing. I've got some realtors to chat with next week!
1:26am • #9
190,748 Points Outside Blog

Group presentations  -  Never consider such ideas.  Very interesting approach!  I try to make the experience personal and completely confidential.  

I'm always learning something new! 

1:34am • #10
2 Featured Posts

Liz~I hope the seminar works for you.  I had thought about writing an additional blog on ways to make them most successful.  You can co-op with others who would like to get their information to the group like painters, landscape professionals, organizers etc. 

Janis~It really is a win-win for a Realty group to have someone come in and put on such a seminar.  It opens up the lines of communication, puts you in front of possible future clients and gets homeowner's on track to have better showing homes.  In return, the Real Estate company appears to be providing their clients with all the information necessary to get the job done. 

NeedANotary~ After the initial "public" seminar, there is opportunity for the one on one in a home seller's house.  Having already learned the initial " why's " the one on one is easier and less uncomfortable. 

Cheers!

12:01pm • #11

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Gina McNew Host of Diva in the House- The Voice of Real Estate Staging Radio

Atlanta, GA

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