I have recently been introduced to the most valuable tool I have ever seen for real estate agents. Listingbook is a service that is available through our Realtor Association that allows us to give our prospects and clients access to our MLS. They can sign up for a buyers account, sellers account or both. It puts them in charge of their searches and allows them to change their criteria as often as they like. You as their agent can see every change that they make! It allows you to see who is actively looking and who is serious.

For sellers, you can prepare a CMA and when a similar property comes on the market they are notified, so you are educating them on your market and they have a better handle on pricing. One of our agents was trying for months to get a client to reduce the price on her listing without success! Just 7 days after issuing a Listingbook account to her clients, they called and said,"We need to reduce the price of our home by $20,000, it is way overpriced!" Wow, that sure was easy!

Whether you have buyers or sellers, they receive a morning report with houses that are within their criteria range. As an agent you also get a free website and marketing tools such as brochures and much more. Training is available through regularly scheduled webinars and in my office we offer free training whenever someone needs it. You also can feature your listings to other clients through Listingbook that are looking for homes like yours.

One of the most helpful features of Listingbook is the ability to contact other agents who are using Listingbook directly when you want to show their listings! No more emails or phone calls, just leave them a note!

I can't understand why every agent that belongs to our board would not use this unbelievable tool! Oh did I forget to mention it is FREE!!!!! No cost!!! Nada!!! Oh sure you can upgrade and put your company logo and picture for $99 for the year! Less than $9 per month!! Are you kidding me! Go ahead splurge spend the $99 and I guarantee you, your business will reach a new level! Go to http://www.listingbook.com/ and get started today!

If you have any questions about Listingbook or real estate in general please contact me!

Mike Kelly, Broker Sellstate Advantage Realty 239-549-9200 or on my cell 239-470-9111!