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What a difference a day makes!

On Wednesday, I was crying the blues. Business has been challenging and I was upset because a loan I probably could have done 3 months ago was a no go for now. So I decided to send out an email asking for referrals. I sent this to my database of over 500 and probably got between 50-100 responses. What a great way to finish the week! Needless to say, I was fired up for another day.

Out of these responses, obviously several were supportive even if they didn't have anything for me. The most important thing was they appreciated hearing from me and wanted to help if they could. The interesting thing was several responders were actually interested in having me look at a loan for them. So now I have several people I'm potentially going to be working with.

The moral of the story? Never give up. Keep on plugging. Market to your database. Grow your database big-it will only pay dividends for you. If you haven't implemented email as a part of your marketing campaign, do it now! It's free except for your time. It probably took me 5-10 minutes to craft my message and it was sent personally to over 500 people. Let me know If you'd be interested in hearing how I set this up. This applies to any business. It's important to touch your customers again and again in different ways.

The onus is on us. What are we doing to make a difference and be different in a "normal" market? Have a fantastic weekend!

Paul

Paul McFadden

Posted by Paul McFadden Mortgage Loan Officer Bellevue Washington Home Loans on 04/18/2008 06:03 PM

Comments (12)

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12 Comments on What a difference a day makes!

APR

2008

Paul,

Thanks for the inspiration.

Doing nothing usually gets the same result, nothing!

Have a great weekend, yourself.

Sound like you deserve it.

Linda

I couldn't agree with you more Paul. You have to keep in contact with your clients consistently. And don't forget, If you don't ask, the answer is ALWAYS no.

I agree! I think as an industry we need to think more "outside of the box" and use whatever tools are out there and in this day and age, email is the way to go!

I have done that too and had good results. Great results in fact. I'm overdue to do it again.

Paul, good blog. Sometimes it gets frustrating. But as you said you have got to just keep on plugging on. We have been working on some deals for quite awhile and are just now coming to fruition. Now it seems like a windfall. We just have to keep the faith and keep going. Thanks, Keith

Great story, thank you! We are all singing blues right now but you just have to keep going. Happy selling!

Thanks, Sonja. Same to you!

Keith: Thank you. I'm happy for you. Effort=Results. Take care.

Gary: I would highly recommend it.

HI Liisa: Email works. And it's often free. What a great way to market!

Thanks, John. I agree with you. Of course, sometimes I forget. That's when my business usually goes nowhere!

Linda: Best of luck to you! Go out and knock 'em dead!

May you all prosper!

Paul

thanks for sharing, this month has been the most trying for me in the last four years. I felt like it was me vs. the world and the world was winning. Today, I decided to market and I felt like a champion

APR

2008

Dave: Keep at it. I believe the people that do will win. There's a huge shakeout going on so the ones who are left may have more opportunities! Take care.

Paul