When putting together your database of SOI, you should include all contact information such as: mailing address, e-mail address, cell/home/work number, birthday and personal facts. Think about adding personal, side notes about each individual so you can relate to them on a more personable level. People love it when you remember the little things.
How Do I Reach My "Sphere Of Influence"?
Telephone
Personal Contact
Direct Mail
E-Mail
Newsletter
Advertising
Word Of Mouth
1) Your SOI will affect the amount of time that it takes to establish your business.
2) The rate in which you add names to your SOI will reveal the growth of your business.
3) You being able to get referrals from your SOI will basically impact the success of your business.
How can I accumulate leads from my "sphere of influence"?
- list your sphere of influence
- contact your sphere of influence
- educate your sphere of influence
- ask your sphere of influence for referrals
- contact sphere of influence again
- show appreciation to your sphere of influence
- refer people to your sphere of influence
- rinse and repeat
Are you having trouble building and/or growing your "sphere of influence"?
While it's fairly easy to jot down a list of people you know, it's just as easy to forget certain individuals. I have put together a list of almost every single person on the planet. You can look it over and possibly pull some ideas from it. There might be some individuals that you have not contacted or seen in some time which means it's time to reconnect! Once you get your entire list together, you need to start brainstorming as to how you will a) get their contact information b) what method you will be using to contact them. Your 'sphere of influence' list should never be 100% completed. It will always be growing as you branch out into the industry, meeting new clients, friends and associates. Now, it's time to begin your "sphere of influence" journey. Have fun!
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