Real Estate Blog - Ladies & Gentlemen: I Proudly Introduce..."Your Sphere of Influence"

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Ladies & Gentlemen: I Proudly Introduce..."Your Sphere of Influence"

When getting into real estate, it's very important that put together a database of your Sphere of Influence. This is basically how a real estate agent starts off. The first thing my broker told me was to gather information on my SOI. Your Sphere of Influence are people you know, kinda know and well, maybe don't know. Have you forgotten about your SOI? Sometimes it's really easy to get busy and forget about your SOI. Get it together and continue to show your SOI some love becase you need them! They consist of:

1. Friends
2. Family
3. Acquaintances
4. Service Providers

When putting together your database of SOI, you should include all contact information such as: mailing address, e-mail address, cell/home/work number, birthday and personal facts. By adding personal facts, this will allow to to contact on a more personal level.

How Do I Reach My Sphere Of Influence?

Telephone
Personal Contact
Direct Mail
E-Mail
Newsletter
Advertising
Word Of Mouth

1) Your SOI will affect the amount of time that it takes to establish your business.
2) The rate in which you add names to your SOI will reveal the growth of your business.
3) You being able to get referrals from your SOI will basically impact the success of your business.

How Do I Get Leads From My SOI?

List Your SOI
Contact Your SOI
Educate Your SOI
Again, Ask For Referrals
Contace Reguarly
Thank Your SOI
Refer People To Your SOI

Are You Having Trouble Buidling Your Sphere Of Influence?
Sometimes people have a tough time getting started with their SOI. Here is an easy list to
get you started. Print it out and start adding names to it asap. Some of these
names might encourage you to reconnect with people. As soon as names have been
added, start figuring out a way to find these people to get their contact info.
As soon as the contact info is collected, you can now start on your
SOI journey. It's time to expandy our SOI!

Parents
Brothers/Sisters
Uncles/Aunts
Grandparents
Cousins
In-Laws
Friends
Friends Of Friends
Neighbors
Old Neighbors
Church Members
Highschool Friends
College Friends
Preacher/Minister
Choir Director
Photographer
Lender
Fireman
Dentist
Babysitter
Daycare owners/workers
Financial Advisor
Fitness Trainer
Massage Therapist
Hair Stylist
Nail Technician
Tanning Salon
Pest Man
Plumber
Roofer
Mail Man
Title Company
Attorney
Chiropractor
Yard Man
Pool Man
Electrician
Mechanic
Club Members
Chamber of Commerce
Pharmacist
Psychaitrist
Dance Instructor
Volunteer/Charity Organization Members
Butcher
Baker
Barber
Print & Copy Shop
Children's Teachers
Children's Parents
Painter
Jeweler
Dry Cleaners
Florist
Shoe Salesman
Banker/Teller
Nurse
House Inspector
Appraiser
Meter Reader
Notary
Insurance Agent
Landscaper
Carpenter
UPS/FED X Man
Locksmith
Pediatrician
Car Dealer
Travel Agent
Air-Conditioner Service
Seamstress
Art Dealer
Veternarian
Accountant
Archtitect
Shoe Repair
Dog Groomer
Builder
Contractor
Book Keeper
Wedding Planner
Caterer
Carpet Cleaner
It Constultant
Computer Maintanence
Chimney Sweeper
Diet Clinic Employees
Post Office Employees

Posted by Baton Rouge Rental & Property Management Lindsay Pendleton, e-PRO, REW, AHWD on 04/19/2008 07:02 PM

Comments (39)

sphere of influence

Post is included in group: The Art Of Marketing You
Post is included in group: Realtors®
Post is included in group: REALTOR LIFE
Post is included in group: More Referrals: Strategies & Tips on Getting More Referrals
Post is included in group: Active Rain Newbies

39 Comments on Ladies & Gentlemen: I Proudly Introduce..."Your Sphere of Influence"

APR

2008

thanks Lindsay. when you're fairly new, it's easy to draw a blank, this is very helpful.

Thanks a bunch Lindsay, This is as helpful to someone who is not so new as well. Thanks for the post.

Good job, SOI is where it begins and you need to continue to add to it.

The reason I even made this post is because I am the one who got so busy and forgot about my sphere of influence, so it's like I have to start all over again. So, don't be like me...lol...never forget about your SOI!

Hi Lindsay, what an awesome list and resource. Thx for adding it to the marketing group, I really do appreciate your input & ideas!

Lindsay, another great list!!! I am such a list person, and appreciate your taking the time to spell this out. SOI is so important....that's what got me started in real estate - and - it still continues to this day! ;-)

Great Post! We all need to be reminded to add names to SOI on a continuing basis. It is the MOST important aspect of your business. Thanks.

Lindsay...thanks for the hard work you put into this...yes we do sometimes forget about our SOI and this will make me take another look at mine...Thanks

Lindsay - I get most of my current business from my SOI - great reminders for everyone!

Lindsey,

Your like to "list" and they are great ones......thanks for this reminder......

Lindsay - great post with excellent points. I've found the following two suggestions to be the most effective: Thank Your SOI and Refer People To Your SOI.

Marti- Thanks so much for stopping by and commenting, it's always a pleasure. :)

Teri- Oh my, I am a "list" person also. Everything I do is basically based around a list. lol

Diane- You are so right. Most of our business revolves around our SOI.

Jason- I wrote this post to remind myself. lol

Julie-Thanks for stopping by :)

Jackie-I think thanking and referring are probably the two most important things with your SOI!

Sometimes we forget how important these little things are!! Your SOI is a must and even when you're in the business for quite a few years you need to keep informing and letting people know you;re still around!!

Lindsay, great list. I tell new agents that I am training to make a list of the alphabet A-Z and write names of people ending in that letter or an occupation with that letter to start their sphere.

Hi Lindsay. Good reminder!

Thanks,

Ken

Sphere is so powerful. My moms aunt called me three weeks ago about her home two hours from my office. When I visited my parents I stop to see it and give her tips. Two weeks later I am working with her grandson on helping them find a home and potential closing in June.

Great job on listing people that could are in our sphere of influence, that we may have overlooked.

Lindsay ~ Great list. We often send referrals to our dentist, etc., and should expect a return favor if possible.

Lindsay,

That's a valuable list--thanks for sharing!

Thank you. I will be showing this to my new agents.

At my former company I was a trainer for the newly licensed agents. That is the first thing I instructed them to do is to work on their SOI list. You have to build your data base, communicate with it (keep it updated) and feed it (add to it). It is like a child, it needs proper care and nourishment to grow. Thanks for reminding us that "Your Business is Your Datatbase."

Excellent SOI list for newbies - and those that just need to revisit some great strategies. As you mention is point 3 - SOI is also a great source for referrals - and that is something I have found tremendously valuable.

APR

2008

Lindsay, My SOI is the lifeblood of my business. It is a goldmine. However, I need to think outside the box, thanks for the list to jog my memory!

Hi Lindsay - what a very well-laid out post and what a terrific list that is for anyone needing help developing their SOI! Much of my business comes from mine, which I've developed over the years and continue to tweek.

Very nicely done!
Ann

I love your post here. I also like the picture of your S>O>I>

LOL

Good luck to you

Don

Lindsay,

As always, a great post! Thank you for never letting us down with valuable info!

As always you post great blogs.

Lindsay, very nicely put. Now all we need to do is be very systematic in our pursuit to build and maintain our SOI. Thanks. AJ

Lindsay~ This is great! My sis just got her license so she is just getting started, so this will be a big help! I could use it too, as it is just good CRM for my business as well:) Thanks for writing& sharing!

Great post. Even though I have been in the business for over 22 years it is always good to be reminded (since the education never ends) what we need to do and who we need to contact. Very nice presentation.

If you have clients moving up to my corner of the world let me know and I will be glad to take great care of them.

Hi Lindsay - at the end of the day, we want our business to come from referral and you are right, we get caught up on other "stuff" and neglect our SOI. Thank you for the list and I shall get back to nurturing them. - ellie -

Lindsey: You did it again ! Another great post. Looks like you are a up and coming AR leader !

Good post about the importance of SOI. It's important to always keep it current. When someone moves, update. Always working it.

Great post. I forgot about getting back to the basics but thankfully you reminded me here.

Lindsay: This is an awesome post. A good list, a good reminder! THANKS!

APR

2008

Thanks Lindsay,

I'm going to give your list to my salespeople to remind them of who they should be talking to.

Keenan

Lindsay, great list, I'm forwarding to my buyer agents as some of them are new. I've told them to do it, but didn't get into who was there SOI, you've given me a great list. Thanks so much !

AUG

2008

Hi Lindsay - This is a good post for the newbie group. Thanks. Have a great day!!!

AUG

2008

This is a good post for the newbie group.

This is a great post for any group! Establishing a SOI group should be a a Marketing 101 requirement course..

Thanks for the refresher, Lindsay... enjoy your week!

Josh, Northwest Ohio Home Inspector

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