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RAN RIGHT REALTY SALES PROCESS

By
Real Estate Broker/Owner with people first...then business Ran Right Realty 636943 licensed to thrill

In Real Estate, there is a general mode and understanding that everyone can relate to and a specific one where the interaction is spelled out and carried out along a time-line. It doesn't matter if you are buying, selling, renting or investing, Real Estate is a time driven transaction and it comes with one obvious point

IT CAN OVER AND UNDER WHELM

Underwhelm: this is when we fail to make an impression in the Real Estate world either about the product, service or application in regards to transacting.

Overwhelm: give or introduce too much of a certain thing or item where it inundates and dominates not allowing for for the situation to match the pace of the player (s) involved.

BIG MOVEMENTS & MOMENTS

Real Estate changes lives if you had to summon up the experience. It is not just ships passing in the night but instead Ocean liners running side by side in a narrow channel each one with a purpose to accomplish. Think of the agents as ship navigators who report to the Captain (principals) periodically

GOING FULL CYCLE

When I first got started in this business, it was under the supervision of others directing and instructing me on how to proceed and when. I was more of a tool to be used to help get a business transaction started and then completed. The Real Estate learning curves kick in at different times for each person

SEASONING APPLIED

When I matured and became more educated and experienced, more of that responsibility fell to me. I was the one to begin, activate, guide, nurture and bring about a specific assignment guaranteed or I would not take it on. It could be renting or leasing a property, selling or buying or helping an investment take root. The key here was to start something and then finish it. I am licensed to do that

WHAT'S GOING ON?

It is interesting to note that while people seek out agents to get their wants and needs fulfilled in the Real Estate world, the clients for the most part remain at a distance many times uninformed or misinformed. At some point, they just go along but don't know what they are really going along with

GET INVOLVED

The lack of understanding of what is going on when hundreds of thousands of dollars are changing hands is almost unforgivable. Many times I have met layman and professional alike who don't know what they are doing but cannot be told otherwise. I know where they will end up if they don't modify or correct their present course. I wish it not so but then, they have to wish it too

GOT FIDUCIARY?

An agent should protect their clients using Fiduciary but here is a good question to ponder. How does the Principal know that is taking place? In theory and in writing, it is represented but where is the proof or validation that accompanies it that so people see it for themselves? So one can say..I see it, feel it etc.

 UPDATES PROGRESS AND TIME-LINES

That is where having a system that a provides for a type of check-off list to be available to the client where when something is accomplished, the agent can let the client know that this has been done. That list can be given in advance as a leave behind and updates such as milestones reported systematically.

RAN RIGHT REALTY SYSTEM

Ran Right Realty does this in three distinct ways. 1. The initial meeting or coming together the first time with a client and letting them brief me on everything they want to take place and see happen, when, why and if it can be done. Discussion is about their needs and I input accordingly. 2. What I need from them, in detail will be shared and then a meeting of the minds starts to take place. 3. Ongoing Q & A and is our policy is to answer our client's contact every-time all the time. These three things work if worked

YOU'RE HIRED!

Now lets be open minded a bit. Many people who hire out to get something done only want a minimal amount of involvement trusting their outsource to get it done. Perhaps they are not interested or maybe they don't understand but either way, they want the result being paid for. Ah, the pay! Let's discuss this

COMMISSIONS

That brings us to commissions. An agent knows what it takes to get it done and what is required and charges accordingly always including the scheduled work as well as the unknowns. However, if the principal is not kept informed, how are they to know what they are paying for or agreeing to pay for? That is up to me to communicate. Here is a for instance...

CLIENT WE HAVE A PROBLEM

A problem comes up. I contact and then meet & confer with my clients who also recognize it for what it is. We put our heads together, strategize and I implement after we all agree. Until remedied, I keep them informed. When remedied, that is how I earn my pay. The client is told many issues come and go that I resolve daily. They now know what I do and how, and assume the best is at work for them. It is!

IF I PERFORM, AM I WORTH THE PRICE?

In other words, whats the value of services and how do you arrive at that figure. Answer that question and then factor in the personal skills, tools and qualifications of the person involved, ease of use, confidence and the way they present and explain themselves and you come up with a value.

FEE COVERS THE ENTIRE RESULT

Breaking down the milestones, obstacles, problems/solutions and procedures so that a client can see where the money being spent goes toward and why will support the fee charged. That is reasonable but should not be treated as a hourly figure of employment. It is to shed light on money spent & earned

CONNECTION

I prefer to work with sellers although I have helped buyers and investors too. I select my clients based on whether we agree, are compatible and how we disagree as well. When things get to the point where our team needs to score, I need to know we have a team long before that. I don't gamble in Real Estate

RAN RIGHT REALTY NICHE

My clients are content to have an on point person who they can trust in. All my clients are given unfettered access to me and I take their calls, meet with them and answer all questions. For the period that it takes to perform, we remain close. Some want details many just want results. Both are served up

Comments (8)

Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Colorado Broker / Referral Services

Richie, thanks for the information and thoughts!!   There is no doubt that in time we learn to become problem solvers to resolve issues that will arise in a transaction.  Staying focused with posture and confidence will keep "calm" among the parties involved, so they can focus, too.

Sep 25, 2015 11:36 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Dan Hopper ...your commenting graces the posting..well said and thank you Dan

Sep 26, 2015 12:11 AM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Richie. You're right, I can tell you in my side of the business, I see all kinds, from the expert to no clue. All of it keeps me on my toes.

Sep 26, 2015 08:52 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Joe Petrowsky ...Real Estate promotes action from all players or it will play you

Sep 27, 2015 12:06 AM
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

You are so right about when there is a problem, get with you client and find a solution. Just this week I was speaking with a potential client and a big part of why she fired her last agent was they weren't solving the problems together and she felt the agent was hiding stuff. The reality is, thate agent might have been solving the problem but by leaving out the client it created a different feeling in their eyes. 

Sep 29, 2015 08:47 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Hello Tammy Adams ~ Realtor Maricopa, AZ ...well stated and shared commenting...thank you T.A.

Sep 29, 2015 09:55 AM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Richie, I too usually have a fairly close relationship with my cleints while we are in the process.  It is difficult to not have, I am in the middle of their lives and often end up knowing more about them than they sometimes know abou themselves.  

Oct 30, 2015 09:56 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

for a short period of time, we are thrust into each others lives. I consider it a privilege Judi K Barrett 

Oct 30, 2015 09:59 AM