ME! I am in it for you. I am here for you to help you accomplish your goal, task, move, leap or progress. I stand ready, willing and able to follow your direction and help you accomplish your vision or complete a need. You see as a consumer, we are always looking for what is in it for me wherever me (you) goes.
WHY THIS?
Often, some products and services spend too much time boasting about themselves instead of the benefits they bring as it applies to the end user, consumer or product purchase. The person buying wants to know what they gain if they buy whats being offered.
I WAS...?
On resumes, they look for this concept right away. Its one thing to list all accomplishments, but another to state or demonstrate how they can go to work for the potential current situation. Too often, one is lost in glorifying a past moment or milestone and not addressing the situation under consideration
WHAT YOU GET
It does come down to me and you not me versus you and the difference can be subtle at times. Look at anyones profile and you will see how much time is spent on the offeror and not the offeree or receiver of the services being offered. More whats in it for you and less whats in it for me...yes?
CAN YOU HELP ME?
Imagine you are getting medical attention and the Doctor goes on and on about all their past experiences, accomplishments and credentials which at some point, has to take a back seat to the patient. What can you do for me, while I am here, and now... talk about this please
APPS
Same with apps too. An application should perform as expected in return for the time spent to use it. I find it interesting to read the customer reviews from people who have purchased apps. Some of them are so negative. Why? It was more about the app selling than the apps true purpose i.e. to help you
I WANT
Same with selling or buying a home. Yes to hiring a professional, but now to the matter at hand which is to help the client get from point A to point B. The seller or the buyer is going to state their " I WANT" and whats left is to go about the getting of that and making it happen
THE OBVIOUS
These two words "customer service" reversed "service customer" really say it all. The thing is, the words, when used too often, cheapen the effect of what they mean. To bring life back into those two words, action followed by a focus that leads to the intended result...That should do it
WHAT'S IN IT FOR YOU?
It is interesting to note that any healthy endeavor has to include people to make it work. Without the people to make the "whatever it is" come alive and have purpose, it just simply won't. In order for people to be engaged, then there has to be something in it for them
THE PITCH
Fail to make clear in your advertising, marketing, web sites, blogs, posts, comments (some), business cards and elevator speech what you are offering and it will remain unclaimed at the least and not effectively offered at the best.
PEOPLE BUY FROM PEOPLE FIRST THEN THE PRODUCT FOLLOWS
Of course, at the end of the day, in just about every retail item, product or service, we will discover the origin and the brand namely who is behind the curtain. If it holds, if it presents well as a good first impression to the potential client, consumer or end user, it will succeed.
IT HAS TO START SOMEWHERE
When helping the ME, you will be helping the YOU is the end result. But to get started in the world of business and economics, When helping YOU...it will be helping ME prevails, sustains and delivers. The YOU first and then everything else makes for good word of mouth and business. Always look for...
WHAT'S IN IT FOR YOU?
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