The "Soft Side" of real estate = Showing your audience you care.
Connecting with your sphere of infulence and prospects on an emotional level can show you understand real estate is emotional. That it's about people. Positioning your marketing efforts from the "soft side" allows you to creatively engage with your audience on topics like family values and traditions, holidays, sharing recipes, tips on savings and more.
VS.
The "Market Side" of real estate = Showing your audience you know your stuff. You know the maket.
Connecting with your sphere of influence and prospects on a statistical level can show you understand market trends. You help sellers and buyers understand market flucations and pricing data. Positioning your marketing efforts from the statistical "market side" allows you to engage with your audience on topics like pricing data, market demand and how these factors affect client's housing choices.
Who's right?
Soft Side + The Market = ?
What do you think? Which side is "The Way" to marketing your real estate business?
Can both the "soft side" and "market side" of real estate marketing co-exist or must you choose?
Michael Oden
That's #RealEstateSuccess
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