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Keep it Simple

By
Real Estate Agent with Keller Williams Realty Phoenix

Marketing is really cool, actually  in my mind it is actuallly really fun too!  Yet,  I find myself having to be reminded, just keep it simple.  In the world I live in (not sure if you all live in this as well), there is just an incredible amount of change.  Technology is forever evolving and new gadgets and gizmos and even some appliactions are always being promoted to us realtors.  I should not forget the daily ritual of calls I get with a self professed marketing guro to have my website placed on the front page of google.  I really get tired of those calls!!!

 

Thing is, there is sooo much change out there you can only do so much.  I've decided in the past couple of years to focus in on just some simple things, and to let others things go by the wayside.  Actualy this came to me when I was at the time part of a national coaching program, and they just had SO much information given each and every week.  I found myself thinking, OH, I just have got to start doing this system.  So I would get to working on the system for the week, getting ready to launch it, when along comes yet ANOTHER great idea that I must just use.  Ultimately I became so overwhelmed with sooo many cool things that I could try, that I did not do anything.  

This was a great learning experience though, as it has taught me to keep it simple.  My business plan and even my streams of income and things I do for each stream of income are way simple.  I focus on just a couple of ways to get clients and I don't try to do ALL things.

Some people like to do open houses - 

Some people like to door know their neighborhood

Some people like to send out postcards

Some like to do a specialty open house.  Free list of homes, free list of foreclosures, highest offer wins open house................etc

Some like to do adds on google

some like to pay for placement on google

some like to pay z/t/r and any other national portal to give them leads

Some built their own website and work on SEO

Some blog on activerain

Some work expired listings

Some work cancelled listings

Some chase after For sale by owners

...............................and On

 

My point is you can't do them all.  Well at the very least I can't.  I am not a team leader, and I am now saying it is easier to go the simple route.  Choose your favorite or top choices and then work those.  Don't deviate from it once you've made the busines plan and of track your success.  

 

Chances are doing just a few as opposed to trying to do ALL, will give you better results.  Ever notice that most professional players only are professionals in one sport.  Stick with a few, and get good at them.

Comments (7)

1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

David, Somewhere a long long time ago, I landed on a statement that I took to heart.  "You can have anything you want, but you can't have everything" Very similar to "You can be anything you want, but you can't be everything".  

Sep 28, 2015 10:27 AM
David Alan Baker | Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

Even in the movies, good ones, dumb one and those in between - the main characters on their death bed regrets the simple things.  I find focusing on the simple, basic few things, has made my life easier.  And I've been doing better in business too, so its a win win.

 

Sep 28, 2015 10:37 AM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Tis Profession has gone overbaord trying to look like the greatest tech savvy profession there is, but the truth, many people are confused at times and look for 'Simple'.

Sep 28, 2015 01:35 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

      It is amazing how many people spend all the time getting ready to do something and never actually do it.  i enjoyed your post. 

Sep 28, 2015 02:03 PM
David Alan Baker | Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

Gary Coles , that is so true.  I think I may have been one of them for a period of time.

 

Sep 28, 2015 02:07 PM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

David - You make a great point. You can continue looking for the next best thing and never start anything.

Sep 28, 2015 05:36 PM
David Alan Baker | Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

Hey Troy Erickson , that is really what happened to me during coaching.  I kept on being fed all these cool things, and never did anything.

Sep 28, 2015 11:57 PM