How To Use Co Branding with Content Marketing

By
Education & Training with Director of Education & Industry Outreach at eXp Realty & RE Tech Campus

Social media sharing is really just content marketing on steroids, but how much traffic does it drive and how much business is it generating for you? What if there were a way to Co-Brand your Content Marketing and sharing initiatives to targeted audiences and do it for free? Would you be interested?

If yes, read on... if no, read on anyway because a mind is a beautiful thing to try and change!?  :-)

I've figured out a way (and want to show you how) to turn any web site or portal into a Co-Branded visit with an opportunity to turn your prospects into clients by directing them anywhere you want them to go using your own custom CTA. (calls-to-action)  Ultimately, the concept here is to have them end up at your final desired destination as a result of seeing your co-branded piece and clicking on the call to action?

Sound crazy? It Is! And it's FREE!

This in my opinion is one of the best free tools and services I've seen in a decade! Since Trulia no longer owns ActiveRain, it should be okay to go ahead and use them and their site for this example...

EXAMPLE SAMPLE #1
1. This is how people see Trulia when it comes to getting a home valuation or estimate right?


Co Branded Content Marketing that drives traffic looks like this below:


EXAMPLE SAMPLE #2
2. Some consumers are visiting this site for property queries and home searches...


What if you could have them see this when they arrive instead?


EXAMPLE SAMPLE #3
3. Not to dismiss or leave off the other of the 3 Big Portals, this is one of the most trafficked sites.

 

How about a Co-Brand like this across the top of every page visited with links back to your local website and search tools? There's no doubt this would cost a fortune if each of these sites made this possible?

 
I'll show you that it IS possible, how to do this and how to do it for free.  Come join me this Friday October 2 at 9am PT. (12pm ET) You're invited and welcome to attend this free workshop which will be presented live in the Cloud at the RE Training Campus. Anyone can come and everyone is invited.

Go Directly To Workshop 
Campus.RETechCampus 
(Use Safari for MAC, FireFox for PC's)

Need Instructions to Join?
Invite to ReTechCampus.com
 
Watch LIVE or ARCHIVE on Mobile 
Co-Branded-Content-Marketing


No fee to attend. No Sign-Up Forms required. No up-selling or product purchases. No travel. No hassles.
Just good education and training getting shared with those in search of best practices for real estate success and who are looking for great technologies and support systems to increase business.  That's it!

I look forward to seeing you all in the cloud on Friday.  :-)

 

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"Learn More. Get More. Do More. Be More."

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Rainer
340,595
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton

Dear Brad,

Pretty cool to have your own camera crew!

Oct 02, 2015 02:10 PM #14
Ambassador
778,115
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Colleen Lane - great to hear from you, it's been a while.  :-)

Fortunately this is a state of the art technology that does require a "two-step" process, but in my opinion it's far from a mess! lol~ Allowing a plugin for your browser is not that big of a deal. 

The instructions are just for folks needing assistance with allowing a plugin download for their browser or for people who might be wanting more details about what a plugin is or does and the process.

There's no registering and no email spam or notifications and the best part is that there is no cost to you.  :-)

These workshops and training sessions are not webinar's like you might be used to? The RETech Campus is a 3D Fully immersive cloud based virtual environment and campus where we are sharing and delivering some of the best free tech support and training in the industry.

     

 

Seriously, when the co-founder of Sniply shows up at the last minute to come share and take questions, it's worth it to simply "allow" that plugin for your browser so that you can be part of the "LIVE" action as well. 

Now on the other hand, if you're after a "one-step" process or just mobile access to watch and follow along, then simply use the "SINGLE CLICK" remote access before the event , or during the event, or even after the event. Easy peasey.

All events can be viewed right from your tablet or mobile device easier than dialing a phone number. Let me know if I can make it any easier for you? :-) 

Oct 02, 2015 02:29 PM #15
Rainmaker
88,387
Becca Rasmussen
Cherry Creek Properties, LLC. - Highlands Ranch, CO

Thank you for this! I viewed the recorded version this morning and have already implemented some snips on my blog and Facebook page. 

Helps eliminate the "how did I get here" and "now, what the heck was I doing before getting distracted over here" waywardness (not that I'm speaking from any sort of personal experience of getting lost on the web  (haha)). Exactly the kind of thing I was looking for to be able to send people to other sites with a way for them to find their way back easily if they so desire. 

:0)

Oct 02, 2015 11:54 PM #16
Ambassador
778,115
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Rebecca Rasmussen - you totally get it, and thank you for the confirmation and affirmation that this tool (even the free version) is what some folks are looking for and need in order to send people to other sites (drive traffic!) 

I love your "how did I get here" dilemma, and the distraction that takes place which we all experience at some point in our online journey. This should help resolve some of that or at least minimize it with our content marketing efforts.

Oct 03, 2015 12:56 AM #17
Ambassador
778,115
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

I really love the fact that everything we shared in this session can be done in seconds right from your mobile device. In addition, I love that ActiveRain also makes sure you can read this post on your mobile. Thanks Bob Stewart and Ben Kinney for keeping ActiveRain updated and mobile friendly! 


FYI...
I believe these "1 in 5" numbers to be conservative since everywhere I go, people seem to always have their faces buried in their mobile devices...

...including me!! lol~

Oct 03, 2015 01:12 AM #18
Rainmaker
195,072
Christi Farrington
William Raveis Real Estate - Wilton, CT - Westport, CT
~ Your representative in Fairfield County, CT

I, too, missed it.   However, I will be visiting the recorded version. 

Bookmarked!

Thank you!!

Oct 03, 2015 01:16 AM #19
Rainmaker
162,623
John McCarthy
Bean Group Portsmouth NH - North Hampton, NH
Realtor - Seacoast NH

Hi Brad,

I'm going to need the Cliff notes for this...I'm tied up Friday at that time. Is there a do-over?

Oct 03, 2015 09:38 AM #20
Ambassador
778,115
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Here's a thought regarding content sharing from CEO and Co-Founder Michael Cheng who visited us during this session. He then came up on the stage and shared some great tips and took questions from the audience.

I figured it would be appropriate to use Michael's Snip.ly tool to share this:
http://snip.ly/4LBB  -  ENJOY!!

Oct 03, 2015 10:54 AM #21
Ambassador
1,540,110
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Rats, I missed it. Any chance it was recorded and I could see it on my own?

Oct 04, 2015 01:45 AM #22
Ambassador
778,115
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Karen Fiddler, Broker/Owner - no problem, I recorded it for you.

Watch the recorded video of: 
"Co Branded Content Marketing for Agents that Drives Traffic to your target audiences and prospects!"

Oct 04, 2015 02:19 AM #23
Ambassador
1,540,110
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

You're my hero! Thank you so much. I'll watch this today. :)

Oct 04, 2015 02:21 AM #24
Rainmaker
1,207,239
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Thanks Brad, missed the party but will check out the video. Thanks again.

Oct 05, 2015 04:07 AM #25
Rainmaker
1,427,136
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Brad I missed this.  Can I find it on video somewhere?  OK I see the link in the other comments.

Oct 05, 2015 04:23 AM #26
Ambassador
778,115
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Gene Riemenschneider  - sure! Here's a link and a summary fer ya :-)

"Co Branded Content Marketing using Traffic Driving Calls to Actions for Target Marketing Prospects!"

That should've been the blog post title!!  lol~

Oct 05, 2015 09:16 AM #27
Rainmaker
301,142
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Hi Brad, we watched the video, signed up for Sniply, created a snip in 30 seconds for a blog we posted to FB and Twitter this morning, and got 10 clicks. Pretty cool! Can definately see the power in this. Thanks so much for sharing, you always have so much value to offer the AR community.

Oct 07, 2015 05:39 AM #28
Ambassador
778,115
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Thanks Dan and Amy Schuman - great to hear from you, miss you guys. Glad you're finding the value in using Snip.ly. It really is one of the best free (and paid) tools I've seen in a long time. Keep in touch :-)

Oct 08, 2015 02:49 AM #29
Rainmaker
770,047
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC - Washington, DC
How much is my Washington DC House Worth?

Great blog. As always you are always sharing some great stuff. Thanks Brad Andersohn 

Oct 23, 2015 04:36 AM #30
Rainmaker
2,230,710
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Brad loved this post do not know how I missed it BTW comment #16 are you running for president?? just need to know which party, Endre:)))

Oct 23, 2015 03:33 PM #31
Rainmaker
827,354
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson - Hudson Valley Homes for Sale

I am quite late to this party. I guess I will give the reruns a look see. I can always use something new and innovative to check out. 

Nov 24, 2015 01:23 PM #32
Ambassador
778,115
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Janis Borgueta - if you need any help or have any questions, just let me know? I'd be happy to spend some one-on-one time with you so you fully understand how this works and how to implement it so you get the most value for your time and efforts. Have a great thanksgiving, I'll leave my phone and email on just in case you reach out to me!  :-)

Nov 25, 2015 07:55 AM #33
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