Cliff Or Trampoline?

Real Estate Sales Representative with Keller Williams 302218

Cliff Or Trampoline?                                                                                      

  Worth jumping from?

As new agents, our first year or two in the industry can be extremely challenging. However, we can chose one of two paths. We can let it drive us to jump off a cliff or we can jump on the trampoline and keep bouncing back. Agents, its your choice!

At times the decision can be a tough one. That is when you need to dig deep inside and ask yourself if your really giving your business your all. If not, are you willing to do what it takes to make the necessary changes.

Being in the real estate business, you know that most will jump off the cliff while still in the "rookie" stage of their business. In most cases, it was simply because of a lack of self- discipline.

Then you have those, that time after time chose to jump on a trampoline through thick and thin. I am a new agent, right at a year. I am also the type of person if I don't see results, I tend to go astray. However, I chose to jump on that trampoline and I mean jump a lot.I feel that while jumping it is important to use the safety  net.

Be sure and use the safety net

When I think of the safety net, I think of it as keeping me focused, always there to catch me, and encourage me to keep moving ahead. For many our safety nets are friends, family, co-workers, and so it seems to be lately, our Active Rainers. Ok, so the safety net can help so much.

As "rookies", we spend a lot of time watching the "seasoned" professionals and trying to copy them. When what we really need to do is take bits and pieces of what we learn and develop our own style. Your style will "brand" your business. Branding is how people will remember you.

So, how do we brand ourselves? As a rookie myself, I am not sure that I am the one to explain this, but I am going to share with you what I have done (with the help of my husband), and hopefully for those that might be struggling instead of jump off the cliff, you will take one more hard look deep inside yourself and try that out that trampoline. I would like to share with you my top " Business Building Musts".

1. Create a Theme. Regardless of your market, you have to a color scheme, motto, something to set you a part. We decided to create our website, yard signs, open house signs, etc around the colors yellow and red. We chose these colors because they really stand out. They might be ugly, but its ok to be ugly as long as it's effective.

I love my red and yellow

2. Decide On A Target Market. Unfortunately, we aren't super men or women, we cant be everywhere at once, I know, I wanted to tackle every aspect of real estate all at the same time! I went back and forth many times on what type of property I wanted to market, what price range, etc. I just so happened to fall into residential first. Once you decided on your target audience, take that and break it down into your "farming area". You can't spend tons of money and reach people just once. You need an area that you can consistently market to without breaking the bank.

3. Now its time to start putting together your marketing plan! This is where you need to once again dig deep and get creative. You want to find a niche. A niche that will set your marketing efforts apart from the others. Not only are you having to overcome a huge amount of competition, you're the "rookie". Of course, potential clients don't know that unless you tell them or act like one. On Active Rain, you will find MANY posts that have some very creative marketing tactics.

4. Be dedicated to your plan! I, for one, am extremely bad about if I am not getting immediate results, I want to change what I am doing. DON'T DO IT! You will read it over and over again, you have to be consistent with your efforts for them to pay off. This year I am going to become a pro at sticking to the plan. I can already see where some things are paying off.

5. Stay true to yourself, and never stop believing! Real Estate is not an easy business. It's a business that is hard and has a lot of negativism associated with it at times. But, it can also be one of the most enjoyable businesses you have ever been involved with, and not to mention profitable. To succeed, you have to stay strong, dedicated and always believe in yourself.

Yes, I know I am a "rookie", so why should any of the new agents follow my tips? Since joining active rain, my business has turned around. I can tell you that today, I am on top of my game. I am working like a dog. I work day, night, and weekends. There are even days when you can catch me working at 5am, not because I just got up, but because I haven't gone to bed yet. It is not because I am desperate, I am BUSY!


We scour the blogs for inspiration and guidance. Once again, we want to copy those that are successful. How do you think that they became successful? I haven't asked any of them, but I doubt it was overnight. I am also sure that at one point or another they were all considering jump off the cliff but, decided to bounce a little more on that trampoline. It took hard work, dedication and the self discipline to keep going when things became tough.

Take their words of wisdom, some of their ideas, mix them with your creativity and you will be well on your way to "branding" yourself. You don't have to do everything at once. Take one thing at a time, get it in place and add to it, taking the time to "tweak" things as you go. Just remember to be consistent no matter what kind of results you get in the beginning. You need to give your plan a year to really start paying off.


I realize that this is a contest, but I would like to issue a "rookie" challenge. Right after I post this, I am going to start a "Rookies Turning Pro" Group. I would like to have all the rookies join and work together to help one another make 2007 an incredible year. Of course, we would love to have the seasoned pros join in and help make our journey to success a little easier.



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"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Hi Brande...   :) 

The best piece of advice you gave here is this:

"As "rookies", we spend a lot of time watching the "seasoned" professionals and trying to copy them. When what we really need to do is take bits and pieces of what we learn and develop our own style. "

I could not have said that better myself. Copying someone else will not get you very far in this business. Why? Because a salesperson needs to "OWN" it.

People know when you are not being you. They sense it in a very instinctual way. In other words they 'see right through you' ...

Hmmm. I have probably said enough here :)

Ahhh. Checking out (good way of putting that) with the PASSION. I love that word :)

TLW...ROAR   aka   Billie Tutas   aka    Yo' Momma in the rain...SVW (smiling very wide)  

Feb 20, 2007 12:01 PM #11
Krisy Clayton~
Coldwell Banker Daisy Mountain - Anthem, AZ
"Where Commitment and Possibilities Meet"

GREAT POST! very inspiring, 2nd year rookie here and the one thing I can say is you have to be responsible for your business and bringing customers to you (of course) but it has to be by your own wits and desires, creativity and dedication... not what works for your colleagues.

Feb 20, 2007 12:21 PM #12
Chuck Milliken
Hurricane Video Marketing Solutions - Jacksonville, FL

Hi Brande,

 I just signed up to the Active Rain network this past Saturday. I am new Realtor. I got my license in June, and   my broker lent me the cash to go through my Code of Ethics orientation just a short time ago.  So far only one listing with a commercial property for $2.5 mil. and nothing else.   (The phone rang and the person on the other end said he wanted me to sell his property. No one else was here so I got lucky.) I'm so tired of potential buyers never calling back or never answering the phone when I call.  They ask things of me and I do all that I can do to help them, but I just can't get any response back from them. 

I come from a construction industry back ground with a very successful sales record, but this real estate business is killing me. Although I'm flat broke, and can't make my car insurance payment for this month, I'm still not giving up the business.  DO YOU HEAR THAT DAD, I'm a REALTOR, I HAVE A REAL JOB! I'm just haven't made a dime doing it yet. 

This site is like a breath of fresh air. Actually it's like a brand new pair of lungs. I hope I can pick up some good ideas form people like you and the many others that post here. I'm here to learn and hopefully make a little cash with the knowledge I receive here.


Feb 20, 2007 12:46 PM #13
Veronica Harbert
Select Home Staging - Denver, CO
Select Home Staging

Hi Brande,

Very well said. And it applies to all us rookies whether we're Realtors, home stagers, mortgage brokers, virtual assistants, etc. etc. 

If you've decided to take the leap and join the ranks of the self-employed, #5 needs to be printed on your desk, in your car, on your mirror, under your eyelids...if you don't believe in yourself, who will?

Excellent post...thanks for the bump. I've been contemplating a "motivation" group. Seems like we can all use some of those pick me ups from time to time.


SHS Logo






Select Home Staging

Denver, Colorado 

Feb 20, 2007 01:19 PM #14
Brande Bradford
Keller Williams - McDonough, GA

Thank you everyone for the kind words :-)

I will be sharing some of the things that I have done to jump start my business in the Rookies Turning Pro group starting tonight. I am excited and hope that many of you will join us, rookie or not :-)

TLW..hint hint!  :-)~  Gotta OWN it.....Gotta Love it!


Feb 20, 2007 01:40 PM #15
Brande Bradford
Keller Williams - McDonough, GA

Woooooo Hoooooo!!  I just realized that this was my first featured post.....Now I am pumped up!!!


Feb 20, 2007 01:41 PM #16
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL
Feb 20, 2007 03:41 PM #17
Therese VanderMeer
Midwest Properties of MI - Grand Rapids - Jenison, MI
Realtor-Greater Grand Rapids, MI area communities

Hi Brande,


I am also a "rookie" to the real estate business and must say although I am not currently bringing in the money... I am having a great time learning and developing as you stated (my own person style) and business plan.  This is truly exciting and I am looking forward to a rewarding career in this industry!


Thanks for the motivation!




Feb 20, 2007 04:47 PM #18
Sean Dankers
Realty World Select - Fredericksburg, VA
Thanls for the great post Brande.  I have bookmarked this for the future.
Feb 21, 2007 06:07 AM #19
Ryan Hukill - Edmond
ShowMeOKC Real Estate Pros of KW Elite - Edmond, OK
Great post, Brande! I'm like you in the sense that I usually go astray quickly, but in this business I've never had that problem. I just enjoy it too much. If what you do is a passion, it truly isn't work. It's just another day doing what you enjoy doing and finding new challenges to conquer. Good luck!
Feb 21, 2007 09:04 PM #20
Angela Wagner
Coldwell Banker Gundaker - Saint Charles, MO
I am a new agent just celebrated my first anniversary with Coldwell Banker Gundaker in MO. I have been jumping on the trampoline since day one. Thanks for the info!
Feb 22, 2007 01:02 PM #21
Brande Bradford
Keller Williams - McDonough, GA


Dont you love the trampoline??  I do, and its actualy great exercise!!

As I like to say, "Keep moving forward and never look back!"


Feb 22, 2007 01:40 PM #22
Steven Campbell
Forest Hill Real Estate Inc., Brokerage - Toronto, ON

I see I am really late reading this compared to other reader, but I just wanted to say I really enjoyed this.  I joined the Brokerage I am with because a friend of mine is a 20 year vet and I thought I could learn from him, turns out I can, but his old school marketing ways don't work for me, so I have used his insight for cma's and making sure the paper work is correct.  Good advice to make your own system.  I am now going to read some more of your posts.

May 24, 2007 09:33 PM #23
Brande Bradford
Keller Williams - McDonough, GA

Steven....Never to late to read a post!  I am glad that you stopped by. I am even more glad that you enjoyed it!  Everyday I am tweaking my system just a little bit and it is improving!  Please do stop by anytime :-) !

May 24, 2007 09:55 PM #24
Jacqueline Fortier
JC Penny Realty - Davenport, FL
Homes for Sale in Central Florida

Hello Brandi,

Thank you so much for your blog.

I am newbie to AR as well as being a rookie in the field. I love the wealth of information!

Thank you so much!

Aug 07, 2007 06:59 AM #25
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team
I like this post.  And I truly believe in staying true to yourself.
Aug 07, 2007 09:48 PM #26
Ray Nellum
Envision Real Estate Group, LLC. - Fort Smith, AR
Fort Smith Real Estate
Brande, it is the agents choice.  I think your post was to the point and packed with valuable information.
Feb 05, 2008 10:25 PM #27
Brande Bradford
Keller Williams - McDonough, GA
Ray...Thank you.  It brought a smile to my face to see this post pop back up. This was one of my first ever featured post. I am glad to know that it is still being read.
Feb 05, 2008 10:27 PM #28
Erin Newington
(916) 585-3858 Keller Williams Realty - Elk Grove, CA
Elk Grove Realtor
Very very nice post.  I agree completely and I appreciate the time you took to say it out loud.
Apr 19, 2008 02:27 AM #29
Kathleen Frawley
Keller Williams 916 730-4404 Elk Grove, Wilton, Folsom, Sacramento - Wilton, CA
South County Sacramento, 916 730 4404

just discovered this.   love LOVE loved it.  you Own it.

Apr 13, 2009 11:05 PM #30
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