Luxury real estate marketing is like matchmaking. If you are going to write a blog as part of your strategy to attract clients, make sure that your posts are grammatically correct. Studies have shown that grammar is very important if you want to have a large following.
A recent lifestyle article in the Wall Street Journal titled, “What’s Really Hot on Dating Sites? Proper Grammar”, inspired this post. It cited an example of a gentleman leery of meeting his date for drinks, because her reply read” “I will see you their” instead of “there.” He was right: the date did not go well.
Match.com surveyed over 5000 of their members asking for the most important criteria for assessing a potential mate. The results revealed that 88% of women, and 75% of men judged a date based on the person’s grammar. One the respondents commented, “When you get a message that is grammatically correct, it is very attractive”.
If grammar is your weakness, there is an app for you called The Grade that rates messages for typos and grammar errors. And, it assigns the message a letter grade from A+ to F. There is also a site called Grammarly that claims to “find and correct up to 10 times more mistakes than your word processor”.
A well-written post reflects the amount of care and effort extended in your writing. It may well be the deciding point when it comes to hiring you to list a luxury home, or represent a luxury buyer.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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