Here's a crash course in Marketing.

1. Marketing is about buying brain cells. Your marketing strategies must be unique so they stand out and are remembered.
2. Effective marketing strategies identify the need (or pain) of the customer, and are geared toward meeting that need or resolving that pain.
3. People are intrigued by and attracted to "exclusive" information. Marketing strategies that focus on an exclusive angle are infinitely more successful than those that don't.
4. Everyone wants a good deal, no matter how much money they have.
5. Scarcity is a key to marketing success. This is why limited time offer have always been used successfully in marketing. We don't want to miss out on a great deal.
6. Know your prospect! This may sound obvious, but it is often the most overlooked of the six rules. Too many  marketing campaigns are simply "shotgun" approaches as opposed to being laser focused on the most likely prospects.