I must admit to a certain degree of pleasure I receive from people when they are amazed that I remembered them as well as details about their personal lives, months after we initially speak.

I think people are genuinely flattered at the personal attention while also being amazed at the professionalism associated to such thorough and timely follow up.

When a prospect tells me that they aren't planning on doing anything for six months...that's fine! I'll simply make notes on their situation and personal objectives and put a tickler in my filing system to call them in six months. I'll also set an alarm in my Microsoft Outlook calendar program to remind me electronically to follow up with them.

I've got a prospect from last year who was forced to lease for a year and is expecting me to call on them this Fall to begin a home search for them. Not a problem!

It's not a difficult thing to do, but it is something that not everyone does! So many of us are focused on short term business we can close now, that we forget how to plant seeds and nurture the process into a blooming relationship later on, at the appropriate time. 

Think of it like this...these prospects are simply post-dated commission checks that you can't deposit and cash yet. Would you throw them in the garbage? Or, would you take care of them and follow up with them and eventually cash the check?

Good, thorough follow up with longer term clients is critical to maintaining the lucrative business opportunities that lie ahead!

Keep an annual or a "12 month forecast" mindset about your business and any such follow up with a prospect is just a simple step in the process of you meeting and exceeding your annual goals!


 
Post is included in group: Keller Williams 'Rainers

8 Comments on The Power of Good Follow UP

Follow up is very important.  People like to feel remembered.  Makes them feel like they matter and are not just another commission.

04/19/2008 10:13 PM by Gary McAdams (GMAC Schwartz Property Sales)


Kirk. Constant follou-up is vital to have future business. Thanks for posting. Royal..

04/19/2008 10:15 PM by Royal Goodman @ GI Group, LLC (GI Group, LLC.)


A business without a plan for follow-up is a business with a plan for failure.  Follow-up is key.  All the leads in the world can't save you without it.

04/19/2008 10:23 PM by Bill Kennedy - Greenville SC Realtor (Keller Williams Realty Greenville Central)


Kirk, great reminder!  Thanks for it!  I sometimes forget to write or make notes that I need to be doing, so I needed this type of reminder.

04/19/2008 10:44 PM by Tony & Darcy Cannon - The C Team (ERA Realty Center)


I have to admit that in many ways i'm a 'short term' person.......I like the 12 month calendars and the outlook and or blackberry *?* reminder......lots of good posts there Kirk - I'm glad I'm catching up on them...:-)

04/20/2008 11:25 PM by Liz Moras, Re/Max Associate Broker Chilliwack (Vancouver), B.C. (Remax Nyda Realty Chilliwack B.C.)


You know I have been bad about this in the past and am working on touching base with the people I haven't talked to in a while. At first I was embarrassed to make the calls, but to my surprise, they remembered me and were excited to catch-up with me. So it is never too late!

04/28/2008 05:27 PM by Crystal Corr (Keller Williams Greenville Central)


Kirk, it's all about having your systems in place isn't it?

04/28/2008 05:46 PM by Gary Woltal - REALTORĀ® Dallas Ft. Worth (Keller Williams Realty)


Hey Kirk! Nice post! You're starting to sound like an experienced agent! LOL. Now we just need to get the rest of the kids in the office on the same bandwagon.... It rocks having a homerun launch office and the only way to get there is thru production, production, and recruiting!

04/28/2008 08:48 PM by Stephanie Hylton, ABR (Keller Williams Realty)


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Real Estate Agent: Kirk Westervelt - Greenville, SC Realtor (Keller Williams)
Kirk Westervelt - Greenville, SC Realtor
Greenville, SC
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