101 Tips for Getting MORE leads online
by Lori Ballen
-->> Click here to drill down on each item.
- Identify your Service
- Choose your Audience
- Know your Brand Promise
- Choose Your Flavor
- Create a User Friendly Website
- Make it Easy for People to Pay or Order
- Make Offers
- Upsell and Downsell
- Display Testimonials
- Implement Video
- Create a great About Page
- Install Tracking Codes
- Use Great Images
- Consider WordPress
- Work Strategically To Rank High In The Search Engines
- Blog
- Use Press Releases
- Set up the Right Social Profile
- Create Ads and Post on Classified Ad Channels
- Personlize for the Visitor
- Consider Internal Links for a Quality User Experience
- Find the Influencers
- Track, Measure, Adjust, Improve - Know your Conversion rates
- Turn your Blog posts and Articles into eBooks
- Create Backlinks
- Use Facebook on Purpose
- Tweet
- Learn LinkedIn
- Master the Snippet for Google Search Results
- Use Instagram
- Know your Visitor Demographics
- Get the Most out of Google Adwords
- Think Value!
- Curate Content
- Make Slideshows
- Use Canva for Creativity
- Build your own App
- Get your sites Mobile Responsive
- Host Webinars
- Create Tutorials
- Use a Spelling and Grammar Checker
- Answer Questions
- Use Google Alerts
- Hire a Writer
- Think Speed!
- Connect Social and Search
- Focus on Local
- Create Purpose Driven Content
- Hold Interviews
- Be the Resource
- Follow Up
- Be Disruptive
- Use a Logo
- Syndicate Content the Right Way
- Build a List
- Use the Long-Tail
- Nail the Call to Action (CTA)
- Use Powerful Headlines that Sell
- Set a Goal for each piece of content
- Get help. Find Leverage Wherever You Can
- Share the Spotlight (Feature a Business)
- Marry Online and Offline with Direct Mail
- Research your Competition
- Know your VIP's (Consider a Database Scoring System)
- Grow your Database
- Integrate Social Sharing Tools
- Master the Sign Up Form
- Use Landing Pages
- Try a little Pay Per Click (but don't get stuck here)
- Answer Questions
- Design and Distribute a Newsletter
- Pin it!
- Create and Use infographics
- Hold Interactive Demonstrations and Virtual Tours
- Reward Referrals
- Offer Live Chat and Support
- Show you Care
- Purposefully Requet Reviews
- Write How To Guides
- On your website, have Frequently Asked Questions pages and Posts
- Think Quality over Quantity
- Don't send canned emails, build your own "consumer-centric" value pieces
- Publish Often
- Include Case Studies
- When you get a lead, Google the email address and phone number for more customer info
- Add the Google Keyword Planner to your top list of tools for content creation
- Use Pools
- Sponsor online events
- Create 'Best App Lists'
- Repurpose your Content
- Invite Guest Bloggers
- Be a Guest Blogger
- Live Stream for Impact
- Begin a Podcast Series
- Bring Leads back From the Dead
- Fill the Gap and Find the Opportunity
- Create a Core Group of Advocates
- Get your business on Google (Google My Business / Google Places)
- Give it time
- Use Hashtags
- Be Consistent
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