How about both? The subject to discuss is when you are listing a property for sale OR when you are designing a business card, should your picture be on it? It is not unusual to see an agents picture on a for sale sign. But the questioned being begged is...isn't it about the property and nothing else?
HOW CUTE?
Let's look at business cards. If you were to go around giving out little wallet size pictures of yourself, people may or may not take them and most would just throw them away and shrug you off. But add a title or a function to it like Real Estate... it then makes a little more sense
WHAT'S FOR SALE?
There is no denying that there is a little vanity at work here. But is it necessary to move the product? I know it moves the person looking at the card or for sale sign but the focus is the product and its purpose to be bought or sold. However, we made about the picture as well
PEOPLE BUY FROM PEOPLE
Is it really necessary to see a picture of your attorney, doctor, CPA or agent? Where and when the rubber meets the road, this person has to perform their advertised function no matter what they look like. However, are we dealing then with marketing and personal appeal? Selling the self?
WHATS YOUR BRAND?
Branding is a interesting dynamic. If you drive home a specific point of your business over and over again, it will stick more often until it becomes eye and user friendly to all. Here's the question. Are you wanting your face to be the brand? Will your face always stay the same?
WHO OR WHAT ARE YOU BUYING?
Wouldn't it make more sense to brand what you do or how you do it and not WHO is doing it? I am thinking of Betty Crocker, Aunt Jemima, Colonel Sanders and how their names conjure up images in your mind as you read them. Cakes, pancakes and chicken are all represented by peoples faces here
OWNER (picture of) SAYS SELL IT!
Back to FOR SALE and you big as life on the sign. Okay, the person wanting to do business now knows what the person on the other end of the email, text or phone now looks like. What does that have to do with the property details? Why wouldn't a picture of the current owner do just as well?
CONSIDER THIS
Couldn't the space on your business card be put to better use if there was no picture of you. However, some people want others to remember them and then associate them with the service or product. I wonder if this holds up over time? Do you remember the face or the offering/services over time?
THE CARD
Do you say...oh, I need to get a hold of that handsome guy or cute girl because I want to buy or sell Real Estate? More than likely, you pull out a card with contact data and pursue the person not the image. Is this the Real Estate office? OR...Hey, is this that good looking person I met that does Real Estate?
WEB SITE PHOTO
Today, everyone has a web site and if they don't, then you are not being considered seriously by the random consumer. Why? Because they will go toward a product or service that has a site before one that does not. In that case, I believe a picture to compliment the offering may make more sense
WE WANT TO SEE
Wanting to see someones face is a very interesting dynamic. While driving, people will honk or pass someone and they have to look at them at some point sort of to get a closure of some sort. How about when you hear something controversial, you want to see the person who is associated with it
Today, the business world moves at a fast, quick and deliberate pacing sort of like a freeway where people get on and off using speed and direction instantly. In this world, shouldn't data overrule and dominate over aesthetics?
You tell me
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