I wanted to pass this on to you. It's a clause that I am having my agents put in all of their listing contracts during this market cycle. Maybe forever. I have found that when doing a listing with a Seller, they are more likely to help keep their end of the bargain if they have something vested themselves. Use it if you want...here's my permission!

Throughout the years, I have found that if Sellers approach the listing process with a "What the heck, it's not going to cost me anything..." approach, you will end up losing money in the long run. Listings, when property marketed, cost money. There's sign placement, printing, advertising, open houses, etc... Then there are wasted showings where the Seller "doesn't find it convenient at the time" or cannot be bothered to answer a showing request for some unknown reason.

   A Listing Agreement is NOT a One Sided Deal!

HOWEVER, a Listing Contract is a contract.  That means it has parts for all the parties to perform. If a party does not perform to his or her part, there are consequences. For so long, the brunt of the consequences have fallen upon the Listing Agent, weather the default has been on the part of the Principle(s) or the Agent.

Therefore, here at Rocky Mountain Realty in Colorado Springs, CO, we have started putting this clause in all of our Listing Contracts:

"In the event the Seller opts to cancel or withdraw this listing before it's term, the Seller agrees to pay the Listing Broker a fee of 500.00 OR actual documented marketing expenses, (whichever is more), within 30 days of termination of this contract. This fee will also be paid by the Seller in the event that the Seller is unwilling to show the property during reasonable times as outlined in this agreement, or in the event the Seller fails to perform to the specifications contained in this agreement."

After all, guys, our consequences take up the remaining 5 pages of the agreement, don't they? I have yet to have one person refuse to sign the agreement. Instead, when I read through the paragraph, I explain, "We have developed this policy because there have been some Sellers, believe it or not, who have caused us to spend all sorts of money on their behalf, only to cancel the listing or refuse to show". They invariably say, "Well that sounds reasonable" or "That's only fair."

Anyway, I think we should all work hard...but then we should ALWAYS get paid something.

 

6 Comments on Listing Clause...Vesting Sellers

APR
20
2008
That's great to see sellers are willing to sign this into the contract.
2:57pm • #1
413,571 Points 17 Featured Posts Outside Blog
We use standard listing agreements that are supplied by our Association. They have a similar clause in them. We just fill in the blank. I posted a blog a while back about this same topic. By letting the sellers know, up front, that there will be a withdrawal fee if they take the home off the market, you're able to weed out the non-serious sellers. There were some heated comments on my post, but my time is worth money. Not to mention any advertising that has been done. But $500 was the amount I was using quite a few years ago. I now use a minimum of $1000 as the withdrawal amount.
6:11pm • #2
MAY
03
2008
160,711 Points 10 Featured Posts Localism Sponsor Outside Blog
This is very important for seller's to grasp.  What many don't understand is that we incur up-front costs and they often far exceed what we can ever get back should they cancel the listing.  Our business is HIGH RISK. ... We incur the risk - and that's in good part WHY we have to charge what we do.
3:37pm • #3
JUN
22
2008
211,914 Points 2 Featured Posts Outside Blog

Lania

I beleive that this approach will make sellers understand the time and resources necessary to successfully sell a home.  When I say successfully, I mean selling a home as quickly and for the highest possible price.  The clients who will agree to such a clause are usually the ones who believe what they need in terms of price for their home really matters to a potential buyer.

by the way, Do you have an outside blog that I can add to my Blogroll ?

Thanks and look forward to reading your thoughts on the world of real estate.

1:36pm • #4
JUN
24
2008
3 Featured Posts

Thanks James! I don't have an outside blog...just one of those things I haven't gotten around to, but I should try. I don't even know where to begin! Anyway, I think Lawyers and Dr.s are still the only ones that get paid up front without promising your transaction will amount to anything you value...that just inspired a blog!

Have a great day!

1:12pm • #5
NOV
14
2008
246,726 Points 1 Featured Post

Great Advice, Thanks

3:04pm • #6

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Lania DeMers, Broker Rocky Mountain Realty Co.

Colorado Springs, CO

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Rocky Mountain Realty Co.

Office Phone: (719) 638-5858

Cell Phone: (719) 232-5941

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