Chances are, you have spent some effort on your website presentation to make it appealing to perspective leads. Having a simple, sophisticated web appearance is extremely important, but it is only the passive aspect of gaining leads. Here are some tips for a more active use of the internet for lead generation.
Actively Answer Their Questions – The internet is not just a place where potential clients can find you, but you can find them also. There are various forums (such as City-Data.com) you can use to answer questions concerning homes in your area, directly connecting with homebuyers who could be your next client. Whenever you have a few minutes to spare, you can offer quick responses to real estate questions and concerns. Overtime, people will come to rely on your expert opinions and even directly asking you questions. Ultimately, by connecting with homebuyer on forums, you are establishing trust and impressing your name as a real estate agent they will think of when buying a home.
Advance Your Email Strategies –Develop a schedule and purpose for email updates or newsletters. Make the contents interesting with relevant, current topics in the real estate market. The holiday season is coming up so insert fun holiday pictures or classic movie memes to keep your emails pleasant and inviting. Next, don’t limit emails to just updating current clients. Instead, also use emails to market leads. Consistently gather emails of potential clients every chance you get and add them to your email updates or newsletters. You have more of a chance to gain their trust after they see your personality and values through your emails.
Ask For Reviews – The importance of reviews cannot be overstated. Yelp built an entire empire based on reviews knowing that customers trust other costumers. Don’t be afraid to ask for reviews, especially when you know you have done a stellar job and your clients are happy. Between two good websites, the one with multiple satisfied client reviews can make all the difference.
Comments(4)