banner ad

Banner ads are one of the oldest forms of online marketing. There is a chance that you are using in the links to your site on partner sites or considering using some to drive traffic to your site.

I recently came across some info from Marketing Sherpa that I found interesting regarding how to improve response rates to banner ads.

Here is the tip: In a recent test performed by Marketing Sherpa they found that the phrase ‘Start Shopping Now’ performed much better than including a free offer in the banner ad. This is contrary to what many marketers have believed in the past.

So, if you are planning to use banners to drive traffic to your Real Estate site, think about including marketing text like “New Homes throughout the Phoenix Area. Start Searching Now”.

Also, they found that the best size for your banner in terms of response is 300x250. This size beat all other banner sizes in terms of click through rates.

 
Post is included in group: Blogging & SEO
Post is included in group: Online Marketing Help Center
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7 Comments on Tip on Making Banner Ads Work

APR
21
2008
1,176,751 Points 3 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp
Thanks for the great tip. I will employ their advice and run a test.
9:38am • #1
Great info! Thanks.
9:40am • #2
Thanks for the tip.  I'll have to try that on some of my listings.
9:42am • #3
556,672 Points 6 Featured Posts Outside Blog
Interesting information.  I will have to edit some of my ads to reflect this.  Thanks for the tip.
9:49am • #4
149,396 Points 1 Featured Post Outside Blog Hit Router
Good Tip!  Thanks!
9:49am • #5
Many pop up blockers keep ad banners from showing up on the computer screen, a fellow realtor learned that after purchasing a $$$ banner for one year,
10:09am • #6

Marketing Sherpa (and Marketing Experiments) are both great resources for improving performance.

Their webinars are well worth the time.

Thanks for the post! 
4:04pm • #7


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Michael Ouellette - hitxt.com

North Attleboro, MA

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VIO Media Group/ HItxt.com

Office Phone: (508) 809-9779

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I've been working with digital media for 13 years and the founder of VIO Media Group. I love to discuss and share thoughts on mobile and online media and specifically their impact on major markets such as Real Estate. I'll do my best to post useful information on how to better use technology in your favor.


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