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3 Reasons Real Estate Agents Should Use Email Marketing

By
Services for Real Estate Pros with RealSupport Inc.

If you thought email marketing was dead, think again! According to statistics published in an article by Entrepreneur magazine, some 200 million emails are issued every minute of every day. The fact is, despite growth in social medial, email marketing remains one of the most popular and effective tools for business marketing.

In fact, 72% of consumers say that they prefer email as the prime communication method from companies they do business with. 91% of surveyed consumers welcome promotional emails from companies they know.

Companies large and small recognize the value of email marketing, with 73% of businesses saying they use email marketing as part of their core advertising and branding strategies. Some marketers believe that email presents the best return on investment out of many online alternatives.

Whether you are already using email as a core of your real estate marketing strategies, or you're just starting to look at CRM's, there's 3 reasons email should be among your ongoing efforts:

1. Email marketing allows you to provide informative content to an audience that has willingly opted-in to your messages, or subscribed to your newsletter. There is no other format as marketer-friendly as email!

2. Email is always evolving to be responsive to new technology. Think about how quickly email adapted to mobile use, while websites had to catch up to being mobile-friendly.

In the future, wearable technology will communicate with email subscribers. We will also see more videos sent through email. Geo-targeted emails, triggered by mobile location, will deliver relevant information as a customer travels through certain areas.

3. When emails include compelling subject lines and valuable content, they are opened and read. If your emails are not getting click-throughs, your tone and message could need improvement. Emails that contain special offers, useful information and locally-relevant topics are more apt to gain notice.

Email is a valuable tool for building brand awareness, enhancing client loyalty and staying top-of-mind. There are many email strategies you can employ, but you must start by  knowing what target audience you are trying to reach, and what actions you want your readers to take.

Before starting a new campaign, it’s also wise to scrub your contact list and remove bounce-back addresses from your prior campaign. You should also review the analytics from each campaign, and identify what messages are getting the most interest from recipients.

RealSupport stands ready to help you with your email marketing! Contact RealSupport today for custom-tailored email marketing content and campaign strategies.

Bonita Breit

Copywriting & Marketing Specialist

RealSupport, Inc.

Comments (3)

Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It's another method to make money for yourself without too much effort and stress if you can market to go right to the right niche.

Nov 09, 2015 04:03 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

If my post was confusing just now, think of it as getting to know yourself or your business.

Nov 09, 2015 04:04 PM
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

I absolutely agree and am working on an email newsletter this week.  Thanks for confirming that it works and is still a valuable form of communication!

Nov 09, 2015 09:16 PM