In a manner of speaking, Mike Lefebvre has found himself. A short six months ago Mike entered into a very fickle real estate industry as a rookie real estate agent. I’m certain that some of his colleagues, family and friends told him he was crazy for entering an industry that was seemingly shaky. However, in a rare feat these days he took the bull by the horns and decided to educate himself in any way possible. He quickly became a member of the Twitter community (twitter@RealtorLefebvre) following over 150 members and learning everything he could from experienced agents, technology gurus and agents who are in the same position he is. He sat in on every course imaginable to gain more insight on the industry. He’s one of the few who will not wait for a listing to magically fall on his lap. He understands that in order to succeed in this business you must first understand and execute the basics. This is why in less than six months he has produced 3 direct mail campaigns in the area of his first listing. He’s following up with calls. He’s taking advantage of his Century 21 Commonwealth’s promotional offerings. He’s making his presence known on the internet.


If Mike’s name sounds familiar you may have recently heard it as the winner of the Active Rain viral video contest . The contest awarded him the opportunity to spend the day with Seth Godin which he will do on April 30th. He is also entered in a national Century 21 viral video contest with a cash payout in which this author believes he will succeed at winning. The video itself has received over 5,800 views to date. Check out his video HERE.

So after reading all of this, you may still be asking, “what makes Mike so special?” The viral video is the perfect example. Mike is not afraid to try new things and if they don’t work, he moves on. The thing about the viral video is that it IS working. He’s providing a very unique attention grabber for the owners of 30 Jefferson while promoting himself as an agent who will stop at nothing to get the word out about a listing. I can all but guarantee that some of his surrounding agents think he is wasting time making videos but those are the same agents will never examine what additional tools they can use to market their properties. What they should be asking instead is “Does it make sense to apply that idea to my business model?”

Agents like Mike Lefebvre are exciting to watch. You never know what kind of creativity they will bring the business next. In fact, if we were selling futures on Mike’s success, there is no question, I would buy in.