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Expecting to Sell : What's the Secret ?

By
Industry Observer TN LIC# 290452

                                             expect

The basis for this school of thought surrounding 'expecting to sell' is the premise that every sale is taken for granted.

Do you believe, when you go in to your presentation, that there is absolutely no other thought in your buyer's mind other than buying the house?

We know that the buyer's emotional condition, his or her mental postulation, at closing could be abnormal.

If you argue, wander from the matter at hand, impose lots of inquiry, demonstrate doubts, question motives or appear negative, so will your buyer.

You have to demonstrate, to your buyer, that you're positive and assertive, that your beliefs are accepted and authoritative, and that you're confident.

These qualities will pass to your buyer.

Could it be that the secret to this technique is that you should have, at all times, absolutely no doubt in your mind that your buyer is going to buy and that you're going to sell?

The question of whether or not the buyer is going to buy should never enter your mind because you know that your buyer is going to buy.

You just have to work out the particulars and decide when your going to close.

Wouldn't a great agent appear to her buyer as if she's already sold the house?

-David-.

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Time&Temp Memphis

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Comments(4)

Maria Holland
RE/Max Homes & Estates, ABR,GRI, CDPE, SFR - Nashville, TN
Realtor, ABR, GRI, CDPE, SFR
Great comments.  I have to agree if you are confident, it helps your buyers and seller put their trust and confidence in you, the real estate agent.  After all, aren't we advertising ourselves as the professionals?
Apr 21, 2008 06:08 AM
David Saks
Memphis, TN
Broker / Industry Analyst

We are, indeed, Maria...

-David-

Apr 21, 2008 06:23 AM
Leesa Finley
RED Properties - Wake Forest, NC
RED Properties - Raleigh NC Real Estate
Another great post, David!  You are indeed correct that confidence certainly helps - not over confidence, though!
Apr 21, 2008 07:14 AM
David Saks
Memphis, TN
Broker / Industry Analyst

Thanks Leesa..

It's not enough to just make sure that the buyer knows what we're talking about. Make sure that you can't be misunderstood in the buyers mind, and that makes closing natural.

Apr 21, 2008 02:50 PM