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Are You Listening?

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Real Estate Agent with RE/Max Homes & Estates, ABR,GRI, CDPE, SFR 296642
Listening.... It is truly what sets a good agent apart from a mediocre real estate agent.  Many people claim to be good listeners, but really they love to listen to themselves talk out loud about themselves.  Just recently, I had a buyer that had quit using a real estate agent because all they could do was talk about themselves rather than listen to what it was they were wanting to buy.  What does listening involve?  Listening for many realtors includes picking up on the small things that are said.  Many times buyers themselves don't really know how to express what they are trying to describe.  If you aren't listening to every word, picking up on clues that they give you, clarifying and re-clarifying their definition of ambiguous words like small, big, good, etc., you may miss out on what your client is really trying to tell you.  Listening involves watching expressions, asking questions, watching body language.  In way you have to be a Sherlock Holmes many times to "get it."  When you "get it", you will have one happy client who will give you many referrals.  Listening.....it's a good thing!
Lisa Lambert
The Law Offices of Elisabeth A. Lambert - Fresno, CA
Esq. 1031 Exchange Expert

Maria:

Excellent post. I agree that listening skills truly set the great agent apart from the mediocre agent.

Apr 21, 2008 06:23 AM
Michael Delp
Mortgage Pro - Telford, PA
Listening is a wonderful thing! I think it is a lost art. Someone who listens is more likely to understand their customers needs. Great point!
Apr 21, 2008 06:24 AM
Patrick Lambert
ALLY Real Estate - Waikoloa, HI
Hawaii Real Estate Expert
I was showing houses late Friday afternoon to a couple. The wife says as we are driving by a house "oh, look at that ugly color blue". Well, I had scheduled a showing at a blue house, the color blue worse than what she had criticized earlier. Keeping that in mind as we were heading down the road toward the house we were going to look at I mentioned to her " I know you don't really like the color blue but this next house is exactly what you are looking for as far as size and rooms, even has the ohana for family." Just listening to her words in passing helped me prepare the buyer before we got there, bypassing the bad first impression of that horrid blue. That was Friday, have to take them out one more time but they really liked that blue house ... even though they hated the color.
Apr 21, 2008 06:28 AM
Patrick Lambert
ALLY Real Estate - Waikoloa, HI
Hawaii Real Estate Expert
I was showing houses late Friday afternoon to a couple. The wife says as we are driving by a house "oh, look at that ugly color blue". Well, I had scheduled a showing at a blue house, the color blue worse than what she had criticized earlier. Keeping that in mind as we were heading down the road toward the house we were going to look at I mentioned to her " I know you don't really like the color blue but this next house is exactly what you are looking for as far as size and rooms, even has the ohana for family." Just listening to her words in passing helped me prepare the buyer before we got there, bypassing the bad first impression of that horrid blue. That was Friday, have to take them out one more time but they really liked that blue house ... even though they hated the color.
Apr 21, 2008 06:29 AM
Sondra Meyer
United Country Brazos Valley Realty - Bryan, TX
Maria, You are so right about how important listening is.  How does the saying go?  We have two ears and one mouth, so we should listen twice as much as we speak. 
Apr 27, 2008 01:25 PM