In my last blog post, we talked about selling your home in a challenged market, as many are experiencing today. When such a climate exist, it requires us to do things a little more intentionally than usual, unless of course, we are in a position to put the home on the market for significantly less than market value. That's not where most are however.
Following are just a few helpful hints to make the most of your initial listing offering:
1) If you don't have to sell when the market is less than favorable, don't. Wait for the shift, it will come.
2) Make sure the pricing on your home reflects comparable home sales in the area in recent months. This is what you have to defend to an astute buyer, or competent buyers agent.
3) Hire a good agent and listen to them. An attorney will tell you if you represent yourself, you have a fool for a client.
4) Talk about the marketing plan with your agent, and share your concerns, but leave the details to the pro. They are better at what they do, just like you are better at what you do, than they are.
5) Stage your home to present its best features. This is your storefront, and your featured product is your home. Get rid of clutter, and all those personal things no one else cares about. Let light in and be sure there are no odors that may be offensive to the general public. Yes, sometimes it may require a new paint job or floor coverings.
6) Keep pets contained. Not everyone shares out love for our animals.
7) Do not talk with prospective buyers. That is what you have an agent for. Chances are you may say more than you need to, and you really don't want to put yourself in the position of negotiating. You will probably give up more than your agent. It's human nature.
8) Leave personal property out of the offering.
9) Pay attention the the feedback from those who have viewed your home. This is the buyers perception, and we may be able to correct something we never dreamed would be an obstacle to the sale.
10) Your agent will probably not be the one who brings your buyer. Therefore, you should ask before you hire, exactly how they intend to market your home to give you the most looks.