You don't have to be inspired by Earth Day to make sustainable marketing choices! In fact, you can market yourself and your real estate business in several eco-friendly ways all year long! Here are 12 quick tips to get you started:

(1)   Start a real estate blog. Market your expertise, highlight listings, and develop a community online.

(2)   Send eNewsletters to your sphere with market updates, community and neighborhood info, etc.

(3)   Use recycled paper for print marketing.

(4)   Reuse paper in your office. Consider adding a recycle bin next to your office printer and reuse paper for   your own use (comps, prospecting, etc.).

(5)   Avoid printing large quantities of collateral that goes out of date frequently.

(6)    Send thank-yous via email or flash animated eCards.

(7)    Laminate open house signs (remove shoes, turn off lights, etc.) so they can be reused time and again.

(8)    Utilize social networks to share your message, brand, blog articles, etc. (ActiveRain, RealTown, Zolve, Facebook, LinkedIn, etc.)

(9)    Become a paperless mobile agent with VREO Dashboard. Consider the referrals you can potentially obtain by providing great paperless service to your environmentally conscious clients.

(10)   Refill ink cartridges. Just bring them to your local office supply store and they will refill them for you!

(11)   Become an EcoBroker.

(12)  Marketing your listings online with MyMarketWare! Create a Website dedicated to your listing and syndicate to Trulia, Google, Yahoo, Propsmart, Oodle, Craiglist and more!

A few ideas for an Eco-Friendly Office:

(1)    Recycle old computers, mobile phones, printers, etc. Click here to learn more.

(2)    Use a water service that will refill a large water jug vs. buying bulk water bottles.

(3)    Caravan with others for Broker's Tours. Save $ on gas and act more sustainably at the same time!