Adwerx Review: Does It Work For Agents?

By
Real Estate Agent
http://activerain.com/droplet/4N2w

Looking to build your brand in your local market?

Adwerx says they can help you do it. Launched in 2014, Adwerx provides agents with an inexpensive platform to use "remarketing ads" to boost brand awareness.   

 

Feedback From Agents

Reviews and feedback I have seen from Agents is mixed.  I have talked with a number of agents about the service.  My first question is always "where are you sending the traffic?".

Why is that important? 

Because too many agents are using the platform to send traffic to the home page of their website.  This is a HUGE mistake.  In this article you'll find the easy fix to this problem that makes Adwerx extremely effective for agents.

 

But first...

 

What Is A "Remarketing Ad"?

These are the ads that follow you around the internet.  I contacted Adwerx and asked them "How does your service work". Here is the reply:

 

"We only show your ads to potential buyer and seller clients who live in the service areas that you are targeting and have indicated that they are in the market to buy or sell a home. This way, our ads are more relevant and more likely to attract the attention of your prospects.

Our ads target and follow individuals as they go to sites including (but not limited to) real estate sites like Trulia, Zillow, Realtor.com, plus non-real estate sites like NYTimes, CNN, Yahoo, local news sites and 100s more. This allows you to build a strong web presence..."

 

 

Adwerx Example & The Quick Fix

Let me show an Adwerx Ad that ran in my area.

 

 

This is a common Adwerx ad.  They are large and colorful ads that are displayed prominently on a number of popular websites.  I have found the ads in the NY Times, MSN.com, USA Today, Huffington Post, La Times, and many more.

 

These ads are seen by locals in the agent's area. And they are hard to miss.  They place the agents business, face, and contact information in front of potential clients (Nice benefit, right?).

 

So what could possibly be wrong?  Well....with a few modifications these ads will do much more for the agent. 

 

Here are 3 Quick Tips To Using Adwerx:

  1. Strong Call-To-Action In The Ad
  2. Use A Highly-Targeted Ad
  3. Don't Send Traffic To Home Page

 

The goal of using Adwerx should be more than people seeing your ads.  You also want people to click on the ad and convert the click into a lead.  Using the 3 tips above will help.

 

The ad example I posted missed the mark on all 3 points.  For starters, it has a weak call to action.  Your basically asking people who are browsing the net to pick up a phone and call you.  That's asking too much and will lead to a low conversion rate.

 

The 2nd issue is the ad isn't specific. It isn't "highly-targeted".  Target specific groups and the ad will speak to them.  This will catch their eye and increase the likelihood they click on the ad.

 

Issue 3 is the biggest problem.  Upon clicking this ad I am sent to the home page of the agent's website.  This is a problem because every agent website I see is not designed to capture leads on the home page.  What happens is most people will visit the site for 10-20 seconds and leave.  They will NEVER return.  You will not get their contact information.

 

If the agent created a landing page designed to capture attention and leads it would result in a MUCH HIGHER conversion rate of website visitors into leads (This is a marketing FACT).

 

 

How To Create A Real Estate Landing Page To Use With Adwerx?

See postAprop.com for real estate landing pages.  Easy setup. Pages in place for buyer and seller leads. Built in email marketing. Inexpensive.  This service is designed to help agents create and manage lead generating landing pages.

 

 

Summary

The agents I've spoken with who love the results of Adwerx are following the points outlined here.  For more information on using "Adwerx For Lead Generation" click the button below.  It will take you to a page that contains ad examples to use, cost, and more details on how to effectively use Adwerx.

 

 



 

 

 

 

 

 

 

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Praful Thakkar 03/07/2017 03:30 AM
Topic:
ActiveRain Community
Groups:
Rainmaking - Internet Marketing Strategies
Online Marketing Help Center
Internet Lead Generation-How Best To Capture Your Audience
Target Marketing
Marketing Services & Tools for Real Estate
Tags:
real estate leads
real estate marketing
real estate lead generation
adwerx
postaprop
postapropcom
adwerx review
adwerx reviews
adwerxcom
adwerxcom review
adwerxcom reviews

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
2,528,151
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

This is great advice.  I'd argue that there is a 4th issue here...no benefit!

I so agree about the landing page.

Dec 02, 2015 04:43 AM #1
Rainmaker
80,446
Chris Locke
Acton, CA

Hi Debbie Gartner -  What do you mean "no benefit"?  

The use of Adwerx ads puts your business, face, and contact info in front of people in your local market who have recently searched for real estate or visited real estate sites.   That's a tremedous benefit right there (especially at their price point).  

But it could be even more in terms of instant lead generation.  This post was meant to explain that aspect of using Adwerx.

Dec 02, 2015 04:59 AM #2
Rainmaker
2,528,151
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

There is no benefit stated in the ad!  It's Marketing 101.  Why should I call the person?  What is the benefit to me?  How does it make my life better?  there is no stated benefit for the customer.  There is only an RTB (Reason to believe).

A reason to believe + CTA is insufficient if I still have no benefit.

 

Dec 02, 2015 06:00 AM #3
Rainmaker
80,446
Chris Locke
Acton, CA

Got it now.  I missed your point (and it was a very good one!). 

Dec 02, 2015 06:19 AM #4
Rainmaker
80,446
Chris Locke
Acton, CA

Joy Bender - The main benefit is the branding aspect.  However, there must be an issue if you had 500 clicks and not even one conversion.  

It is not the Adwerx platform that is an issue. They place large bold ads on prominent websites.   It's simply an online ad targeting a specific area. When matched with an effective landing page it converts leads.

With no conversions, the issue must be:

  1. Ad copy
  2. Landing page

I would guess there is an issue with both especially the landing page. 

I would ask:

  1. What does your ad say?
  2. What is the URL of your landing page?

I'd love to look at both and I'm sure I could identify a problem.  Post it here and I'll take a look.

 

Jan 04, 2016 12:57 AM #7
Rainmaker
80,446
Chris Locke
Acton, CA

Joy Bender - I don't even need to see the ad copy.  The problem is the landing page.  

I will be completely honest with you, the page is a mess.  

I want you to think about the viewer.  Upon landing on that page what do you expect the viewer to do?  What do they see?  What message is delivered to the viewer?

With any landing page you have to deliver you message within 10-15 seconds. When I landed on this page I had no idea what it was about.  No message was delivered.

No headline on the page. There is a small graph on the top left side of the page for "Median Home Prices".   

You have to scroll down and still not sure what message you are trying to deliver.  

Finally, there is no lead capture form on the page.  How do you expect to generate leads on this page?  

 

Here is your page:

 

No headline.  No bullet points. Sloppy design. No form to capture contact information.  Not even a call to action of any kind such as "Call Me" on the page.  It just ends with this line:

 

"...we look forward to sharing our expertise and providing a world class real estate experience."

 

Are you expecting this page to capture the attention of the viewer, have them scroll down to this last line, then find your contact information somewhere on this site, and then pick up a phone and call you?

 

That is the reason you have 500 clicks on "no leads".

 

Make a change right now and setup a page designed to capture leads. Instead of that page have a page like this:

 

This is a page that is designed to capture leads. Headline, few points, an image, and an optin form right there when you land on the page. 

This landing page design above can be found at postAprop.com

 

Do your business a favor and signup at postAprop.  It's a real estate landing page service that makes it easy to create the type of lead generating page you need.  Contact postAprop and ask Ben for some help.  He will help you create the page you need.

You can create a page that will convert the Adwerx clicks into leads.  These pages should be integrated in all of your marketing and you'll see a big jump in your lead generation.

Here you go...click here...postAprop.com 

Jan 06, 2016 11:45 AM #8
Rainmaker
1,633,185
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I've been bombarded by these folks , but the samples they showed me were merely Institutional Ads that would have a very poor ROI !!! You blog post nailed the missing link !

Jan 21, 2016 09:39 AM #9
Anonymous
Steve

Postaprop.com appears to be a good alternative to sites like primesellerleads.com... Who has had experience with both? Please share

Jun 28, 2016 04:52 AM #11
Rainer
4,586
Nick Alameddin
Premiere Homes - San Diego, CA

adwerx is nothing but a scam, after advertising for 3months. Not even an inquiry. I tired a zip code and just listed, nothing happened. To make matters worse, they charged my credit card to renew without letting me know. Stay away. 

Jul 29, 2016 04:52 AM #12
Rainmaker
70,566
Dave Sekunda
HouseKey Real Estate LLC - Springfield, MO

I found adwerx to be a utter waste of money, they kept coming up with reasons why it was my ad ( designed by a marketing company) always me, nothing about the junk sites they were placing the ads like Forbes etc, clicks were basicly nada.

Heres my ad that didn't work:

 

Considering I am the only Flat Fee discounter in all of Southwest Missouri you would think I would get more than 2 clicks ( I think ).

Sep 28, 2016 03:50 AM #13
Anonymous
Mary Stewart

I found Adwerx to be a waste of money, but I accept that I made a mistake on where to advertise. The most disappointing thing was the poor customer service and rudness. Read the reviews in independent sources and be aware of the automatic renew, once you sign on, it seems you can never cancel and they continue billing when not providing ads or reports.. Their policy of credit for future advertisement instead of a refund is a joke, especially if you never want to do business with them again. I am a very positive, and honorable person, and have a difficult time understanding their business model and the golden rule of treating others as you would want to be treated. I am glad that some have had great success, but I would never recommend them.

Sep 28, 2016 12:21 PM #14
Anonymous
Mike Powers

Mine is up for renewal on the 6th and I cancelled it. A lot of people in the zip code I have that are on their computers for hours a day said they have never seen my ad once. Also, the claims of how many people a day that are suppose to be clicking on your banner ad never matches the analytics. Maybe works for others but after 6 months it did not work for me. They always say as seen on sites like.... but never show you just where they are seen. Sorry, not for me anymore, too expensive for no results.

Aug 12, 2017 11:09 AM #16
Rainmaker
735,344
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

I appreciated your candid review of the ad example and your info. Great post!

Oct 30, 2017 06:38 AM #17
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
80,446

Chris Locke

Ask me a question
*
*
*
*
Spam prevention