Gloria Yu had always been successful in real estate; unfortunately, it took a toll on her personal life. “I did well because my life was consumed by real estate,” she says. “I didn’t have a life.” Relying on conventional methods of lead-generation since she began her career in 1991, she built a large database of over a thousand people, mainly through cold-calling. “I’d call a thousand people each week,” she says. Although her business was thriving, she was working alone with no connections to other agents, no structure and no system in place.
“The buffini system has helped me uncover my true self.” – Gloria Yu
She was also exhausted. Working nearly 100 hours a week, she didn’t take any time off, not even holidays. She was overwhelmed, stressed-out and even had to be rushed to the hospital a few times, including when she collapsed in a client’s home. The final straw came when her mother suffered a stroke in 1999. Realizing that something had to change, she vowed to take seven to ten days off a year.
2014 was their best year ever! Their sales volume grew from $11.9 million in 2008 to $29.6 million, and they closed nearly 50 transactions.
Meanwhile, her son, Albert had also gotten into real estate. In 2007, his brokerage adopted the 100 Days to Greatness® training program. Although he enjoyed the content and found success with the skills he learned, he didn’t sign up for Coaching yet.
In the summer of 2008, Albert invited Gloria to join him at a two-day Turning Point™ seminar. Albert was so struck by what he learned from Brian Buffini that he signed up for One2One Coaching™ after the first session. “When Albert sees something he likes, he makes his mind up right away,” Gloria says. Gloria, on the other hand, was more reluctant. “I was a bit arrogant,” she says. “I thought ‘What could he teach me?’” Albert insisted that they sign up together and do it as a team. “Out of my love for him, I said ‘I’ll do it,’” Gloria explains.
“The whole Buffini system helps tremendously,” Gloria says. Since 2008, she’s attended 25 events. She tries to attend four events per year to stay motivated and focused. She attends MasterMind Summit® for its focus on personal development and to get inspired; Success Tours give her the training she needs to thrive and The Peak Experience™ helps her hone her leadership skills. She also enjoys Buffini TV. “I can’t miss any of it!” she says.
Through Coaching, Gloria and Albert have been able to learn more about themselves and how to relate to one another. Since they have the same Coach, they’re able to synergize and ensure that they’re on the same page. He acts as a bridge between them while providing guidance from a business coaching perspective.
“His encouragement, empowerment and belief in me is incredible,” she says.
He also challenges her to get out of her comfort zone. “I’m not comfortable hosting client parties, but he’s able to use his creativity to encourage me to do them,” she explains.
“I used to operate my business out of fear,” Gloria says. “The Buffini system has helped me uncover my true self.” Instead of working around the clock, Gloria makes time for the people and activities most important to her.
“Set goals you want instead of goals you think you should set…. What I’ve gained through Coaching is priceless: A meaningful and fulfilled life that money cannot buy.” – Gloria Yu
Watch Gloria’s story and others at buffiniandcompany.com/stories
What has impressed Albert most about the Work by Referral System is that it’s not all about business—it’s also about finding significance in all areas of one’s life. He’s learned to value setting goals. “I used to copy the same template of goals each year,” he says. Now he’s creating new measurable goals that are sure to help his business thrive. To keep him on track, he repeats affirmations and reviews his goals daily. “Set goals you want instead of goals you think you should set,” he says.
He may have learned a thing or two about setting goals from his mom. According to their Coach, Darrin Jackson, Gloria is a goal-setting dynamo. “Before the 2008 Mastermind Summit, I never set goals. I only had dreams,” she says. For her, setting goals in all five areas of her life was a life-changing experience.
“Investing in a coach is not an expense. It’s an investment in yourself. It helps you invest in all other areas of your life.” – Gloria Yu
When she began writing goals, she viewed them as a to-do list. One of those goals was to learn to swim. In 2009, she found a coach and now enjoys power swimming five times a week. Her dedication has even inspired her swim coach to set goals as well. What’s her secret for achieving her goals? “Set difficult ones because you can see the results right away,” she says. She also advises having a crystal clear vision of what you want; breaking down big goals into smaller steps, finding a mentor for each area, becoming a mentor for others, and getting a coach to help you build your foundation for success.
Every December, Gloria goes away to write goals for the following year. One of her goals in 2014 was to find balance in all five circles. She likes trying to achieve this balance and has fun with it. “Once you open your heart and your mind to a goal, it becomes a joy and it’s not as difficult,” she says.
Gloria and Albert’s hard work and dedication to the system have paid off; 2014 was their best year ever! Their sales volume grew from $11.9 million in 2008 to $29.6 million, and they closed nearly 50 transactions. Since they believe in the system and are All In, they know exactly what they need to do to succeed.
However, the biggest changes for Gloria and Albert have been in the other areas of their lives. Albert, who was heading down the same path as his mom, now enjoys his business. Gloria has gone from clocking 90 hours a week to a more manageable 35 hours, while still achieving great results. The difference is that she realizes that other things are more important than sales volume. She is no longer under any unnecessary stress or pressure.
She also takes more time off: Since 2012, she’s taken two months off each year. Not only is she inspiring those around her to reach their goals, she’s also helping her grandchildren to do the same by doing regular affirmation statements with them to help them picture the lives they want to lead. “I love life. I never thought I could live the life of my dreams.”
According to Gloria and Albert, the system and Coaching help to structure not only your business, but also your life. “Investing in a Coach is not an expense. It’s an investment in yourself,” says Albert. “It helps you invest in all other areas of your life.”
“What I’ve gained through Coaching is priceless: A meaningful and fulfilled life that money cannot buy,” says Gloria.
Through Coaching, Gloria and Albert have been able to learn more about themselves and how to relate to one another.
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