My Spring Cleaning started early this year, so I happen to be organizing my stuff this week. And I came across yet another resource that I think that will be of great assistance to those that are working to improve their businesses. One thing I have learned over the years is that you will have a series of resources that you will internalize and assist you in your professional development.
What never ceases to amaze me is that each time I pick up one of these resources, I take something new away from them. And that is why I keep so many different books, cd's and articles on hand. Once such book is "Little Red Book of Selling" by Jeffrey Gitomer.
Jeffrey Gitomer's book is yet another book that is broken down in small pieces, so you can read it at your own pace. In fact he encourages you to reread this book. Why a red book -- "All of these attributes of RED must be present in a salesperson as a basic fundamental of success. If you don't love it, if you aren't passionate about it, if you ain't on fire, you're gonna lose the sale to someone who is." Probably the best advice from this book is "If you make a sale, you can earn a commission. If you make a friend, you can earn a fortune." There are 18.5 Secrets of Success according to this book including:
- Have the right associations - hang around the right people. Being a member of Active Rain you have 16,000+ of some of the best to share and learn from... Check
- Make Mistakes - the best teacher is failure. Instead of looking at mistakes as a negative, make sure you embrace your mistakes. They will lead you to the success that you desire!
- Ignore Idiots and Zealots. This you would think is a no brainer, but why is it that we have such difficulty with this idea?
- Want to see more ... you are going to have to get the book...
This book is so full of motivational tidbits. The 12.5 Principles of Sales Greatness starts off with
- Item #1 - KICK YOUR OWN ASS - You mean my broker won't? I have to motivate myself? But I thought that being a Realtor would be so easy! You mean I have to do work (hard work at that) to succeed
- Item #5 - It's not work, it's network -- how many times have we read here that Networking is the most important part of our business. Every person we know should know what we do and they should feel confident in referring people to us.
- Item #9 - Use Creativity to Differentiate and Dominate It is about keeping top of mind and being different from the competition.
- Want more -- you got it you are going to have to read the book! My summary is not going to be enough for you!
I hope you find this book as useful as I have. Antennas up? Antennas up!
This information is provided by Colleen Kulikowski, Realtor
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An avid writer and photographer Colleen Kulikowski utilizes these talents to assist her clients in achieving their Real Estate goals. She grew up in Western NY and moved to the Metro NYC area in 1984 where she was a successful consultant in the technology field. She has a diverse background including event management, corporate training and a wealth of computer knowledge focuses in the latest marketing strategies, statistical analysis and logistics for her clients. She has worked for several companies including Radio City Music Hall, Reed Reference Publishing, Nabisco Foods, Key Bank and Marsh & McClennan In 2001 Colleen made Marco Island home until 2007 when she made the Celebration Florida area home.
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