2 vital, (quick!) must dos on your website in December

By
Services for Real Estate Pros with PropertyMinder, Inc.
http://actvra.in/4LC5

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Make sure to go into your scheduled mass emails
and check that everything's “kosher” or correct.


We often see people forgetting to update their scheduled mass emails.
Your emails need to be sent on the right day and at the right time.  

We see many Valentine’s Day, Christmas emails, and 1st day of spring emails that are incorrectly set up. Go into your Toolkit and check every campaign you have scheduled. 


This is a gentle reminder to check up on them. If you need help, please reach out to us. 

Make sure you check that the date, content, date, and time are adjusted. 

Your scheduled mass emails are vital in making sure that you remind people who you are, what your services are, and that you care about keeping in touch. 

If you are like most real estate agents, then most of your business comes from referrals. Spend 20 minutes per week making sure that your contact information is close at hand for your contacts.

One way to do this is to make sure that that your email campaigns are scheduled and edited correctly. Referrals happen in passing. Make sure that your cell phone number and website URL can be shared with anyone at any time. 


And while you are at it, set up a few more email campaigns. People need at least 3 touches per year, and more touches if they are warm leads. Set up those anniversary-of-move-in emails and birthday emails.  

Wait just one second though! Before you send out an email inviting your clients to your website, take a moment and make sure your website is in tip-top shape. 


The worst thing you can do is bring them to a page that is broken or no longer exists. Click on every link on your website to make sure it leads to somewhere live, useful, and updated. Don’t have broken links on your website.  


Internalizing your marketing is great, as it brings your clients back to your website. However, few things look as bad or as careless- as if your links are outdated. This is your brand. 

You got them clicking on your website. You got them interested (that's awesome!)- you can’t lose them now because you haven’t updated the front end of your website in a while. What a shame that would be. Your homepage is your website’s first impression to your clients, leads, and past clients. Do not lose people. It is so easy to fix.  

Perhaps your widget no longer works. Maybe that website or article you want your leads and clients to check out, does not exist anymore.   
We often see agents with websites whose buttons and links- lead to…nowhere.

You always want your website to be useful and professional. Make it a habit to click on the links on your website- and to update them if something does not look right. 

Your website should do four things WELL:

1) Brand you as an expert in the areas you work.
2) Provide instant information so your visitors STAY.
3) Should be easy to find, easy-to-use, and easy on the eyes.
4) Build personal relationships with your buyers and sellers so you remain top-of-mind.

If your transactions slow down in the winter months, then now is the best time to make sure your website is the resource it should be.

No broken links. No dead pages. No typos. No weird formatting. 

If you focus on making your website fresh, informative, and easy-to-use, then you will succeed. Your website should support your marketing, provide accurate information, and prove how successful you are in your career. When your clients use it, they should remember it. When they remember your website and name, that means you are in the best place you can be: top-of-mind.

Let's get going together. 

Call or write me directly,

Anna
PropertyMinder's Community Manager
408.213.4658


It's December 1st! Try your free 30 day trial today! 
 

 

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Services for Real Estate Professionals
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Tags:
real estate technology
real estate website
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broken links
email campaign
real estate best practices
december to dos

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Rainmaker
1,223,955
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Clicking on every link is tedious work, but worth it. I'm always amazed at how links can become broken - but they do! 

Dec 01, 2015 07:26 AM #1
Rainmaker
63,244
Maya Garg
Royal Lepage Signature Realty,Mississauga, Ontario - Mississauga, ON
Moving you Forward.... Buyers, Sellers, Investors

I agree with you Marte.  The reminder is well in time. Happy Holidays

Dec 01, 2015 07:32 AM #2
Rainmaker
209,032
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,SFR,PSA

Thanks for the great reminders. Now is the time to get ready for a great 2016.

Best wishes.

Dec 01, 2015 07:55 AM #3
Rainmaker
268,722
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Scheduling e-mails in advance is a real time-saver.    And it's always a good idea to check all of the links in our websites.    Great advice - thanks!

Dec 01, 2015 08:06 AM #4
Rainmaker
273,063
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks for writing this time-sensitive post.  I agree that must be periodically clicking on every link of our website to make sure  things are running smooth.  Now is the perfect time to work on this and I'm looking forward to another successful year ahead.

Dec 01, 2015 10:04 AM #5
Rainmaker
134,177
Geoff Grist
Mosman Neutral Bay Realty, Sydney Australia - Sydney, AU
Author of Sold Above Market book

It's so easy to sit back and expect everything to be smooth sailing but if you have not checked it yourself, it needs checking and this time of year is a good time to get organised for the year ahead, thanks for the gentle reminder!

Dec 01, 2015 10:41 AM #6
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Marte Cliff Maya Garg John Wiley M.C. Dwyer Diana Dahlberg 

We're glad you enjoyed the post, and that most importantly it was helpful to your marketing.

Please let us know what you want us to write about- and we'll do it. 

Don't be shy. We love feedback. 

Happy holidays, 

Anna

PM's Community Manager

anna@propertyminder.com

408.213.4658

Dec 02, 2015 07:44 AM #7
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Geoff Grist We're glad you enjoyed the post, and that most importantly it was helpful to your marketing.

Please let us know what you want us to write about- and we'll do it. 

Don't be shy. We love feedback. 

Happy holidays, 

Anna

PM's Community Manager

anna@propertyminder.com

408.213.4658

Dec 02, 2015 07:44 AM #8
Rainmaker
563,647
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

More good advice from the PropertyMinder Inc. pros.  Thanks for the post.

Dec 04, 2015 08:22 AM #9
Rainmaker
231,462
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Thank you for the reminder, always best to check!

Jan 03, 2016 11:53 AM #10
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Carol Williams MaryBeth Mills Muldowney A huge thank you to your both! Let us know what you want us to write about and we will do it next week! 

Happy Friday!

-Anna, PM's Community Manager

Mar 18, 2016 09:53 AM #11
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