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San Jose Home Sellers Ask For Blind Recommended List Price

By
Real Estate Broker/Owner with KD Realty - 408.972.1822 CA DRE#01366594

San Jose Home Sellers Ask For Blind Recommended List Price 

 

What is a Blind Recommended List Price? 

When a San Jose home seller asks for a recommended list price without providing any information about the property except for what we can get from public records and glean from looking at the exterior of the home.

 

Water cooler

 

I mean no disrespect.  I don't know what water cooler these folks are drinking from but my sense is that the water they are drinking may be causing mind altering effects. 

 

Perhaps these sellers simply do not realize all that is involved in determining market value of San Jose Homes for sale.  When a real estate agent is engaged with a seller to potentially list a home we need to see it.  We do not, or should not be, providing Zestimates. 

 

The MLS data will tell a good story about the market, market trends and sales prices of recently sold comparable properties.  Agents who are familiar with the market, know which direction the market is trending, and who has seen many, if not all of the recent comparable sold properties will use the MLS data and their knowledge to recommend a list price. 

 

HOWEVER, if we do not know the condition of the home and the features and amenities of the home, providing a recommended list price would be like working with blinders.  That's why I call it a Blind Recommended List Price.

 

We need to know, among other things:

  • Is the home dated?  In other words, is the 30 year old home comprised of all original decor?
  • What upgrades have been made, if any?

A recommended list price will be different if:

  • The home is 30 year old original
  • The home is partially updated
  • The home is newly rennovated throughout
  • The home is a complete Fixer

 

Of course there are other considerations like what materials were used when rennovating; quality of the work, if work was done with permits, etc. 

 

If I cannot see the interior of the home and no one advises on the condition then it would be a disserice to recommend a list price. The best I can do is simply present the market data based upon certain assumptions 

 

If that is the best we have to work with then we do the best we can with what we've got.  I caution all sellers who take this approach to make decisions with their eyes wide open.  Hiring the agent that provides the highest recommended sales price, site unseen, will likely leave your more than disappointed with the results.

 

This post is inspired by the numerous recent requests I've received by sellers to provide a recommended list price on homes where I am not allowed to see the interior of the home.  These requests are not coming from lead sources. These are truly legitimate verified sellers. 

 

I know how I respond to these requests.  Agents and brokers, how would you approach your response to providing a recommended list price on a home when you have not seen the interior nor do you have any information on condition, upgrades, etc.?

 

 

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Comments(47)

Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

I also question their motive for not wanting to show you the interior if they are seriously in the process of hiring an agent. I would send them information about recent Sold square foot prices, then let them know what the range would be for a fixer to an upgraded property. But make sure to emphasize that a home values is only as valid to the desirability and availability to prospective buyers.

Dec 04, 2015 04:05 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I'm with you...I have to see the house before I can give a price recommendation. We don't just pull these numbers out of the top of our heads, well maybe some do, but I don't work that way. 

Dec 04, 2015 04:53 AM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

I'll have what they're having!  It's amazing how much people don't know regarding what goes on in buying and selling homes.

Dec 04, 2015 04:53 AM
Kathleen Daniels, Probate & Trust Specialist

John Meussner - This is unfolding and will definitely make fodder for another post.  I just don't want to say too much until the sellers choose their agent.

Dec 05, 2015 01:13 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Can't imagine why a seller wouldn't want a serious opinion of price on their home if they really want to sell!  We're not magicians.

Dec 04, 2015 05:53 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Well I do not understand what the problem is here:))))))) there is Zestimate and then there is Refin Estimate and then there is the SWAG method. I favor the SWAG method aka Scientific Wild Arsed Guess.... just think what Google Earth and a Desk top evaluation can do give or take depending on the market location $100k-$500k off the actual price:)))Endre

Dec 04, 2015 02:50 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I don't send CMAs based upon a phone conversation. They get a CMA when we meet face to face. However, depending on how the conversation goes while on the phone I might tell them houses are selling for XX on the low side and ZZ on the high side. Then I'd tell them I can't tell where your house will fall until I see it.

Dec 04, 2015 03:02 PM
Kathleen Daniels, Probate & Trust Specialist

I would do that if I could ask questions.  In this case the seller may not know because the seller did not live in the property.  Under normal circumstances I would likely not engage.  There is good reason for me to engage with this one ... I'll spend the time and the energy and compete for the listing.

Dec 05, 2015 01:15 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Kathleen Daniels your post reminded me of a listing presentation slide - where the house is in the eyes of - seller, appraiser, buyer and lender.

Sellers always believe they have an excellent home. Now we only know and place a number for list price, after looking at the condition. Data is just data, what we give them is piece of information!

Dec 04, 2015 03:05 PM
Kathleen Daniels, Probate & Trust Specialist

Well said, Praful Thakkar - it's information to help them make informed decisions.

Dec 05, 2015 01:15 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

If they are looking for a price without an agent seeing the interior of the house they should just get an online zestimate.

Dec 04, 2015 07:31 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

When home owners ask me for a blind value, i give a range and tell them to be more exact, i do have to get inside and tell them why. Have a good Saturday Kathleen Daniels 

Dec 04, 2015 09:09 PM
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Good Morning Kathleen:

You mentioned all the important factors to consider in making a list price recommendation. We could probably draw parallelism on a blind date. The personal encounter could make us either say ooh lala or ouch..

Dec 04, 2015 09:11 PM
Kathleen Daniels, Probate & Trust Specialist

So true Maria Gilda Racelis - and even the ugliest house has potential ... some buyer will love to fix it but we cannot do that with a date.  Some try but it is not sustainable.

Dec 05, 2015 01:17 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Bingo, Kathleen. I just love it when someone says, " I know my home is worth $$$ because Zillow has its market value listed on line" but I'd like to see what you think too. Oh boy, good ole Zestimates. ;)

Dec 05, 2015 01:45 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Why wouldn't the seller want to meet with a knowledgeable, qualified Realtor? From what I understand, they are listing their home with the highest bidder? That seems like a foolish way to determine list price.

Dec 05, 2015 01:52 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

I take a pragmatic approach. I don't bother wondering why the seller is going about it the wrong way. My intent is to get the listing. I tell them what they need to hear, just like a bunch of other agents will do. They aren't going to choose me because I am the best Realtor with the most experience, even though I probably am, they are going to choose me because I fit their expectations. I wait for a more direct conversation face to face.

Dec 05, 2015 02:16 AM
John G. Johnston
John G. Johnston & Associates, LLC - Westcliffe, CO
An Exclusive Buyer's Agent ~ Westcliffe, CO

Integrity.  I would ask them what they would pay for a house without inspecting it.  Do they want a doctor's opinion without an exam, tests or x-rays?  What about their mechanic?  Sorry, but I am a professional and my advice is not off the cuff or a wild guess.  Great blog!  Enjoy your day Kathleen Daniels 

Dec 05, 2015 02:38 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Great read Kathleen!  I akin this to having my diamond rings appraised by a Jeweler . . . over the phone.  Consumers would NEVER expect that to occur, so why do they think it's feasible with their home's evaluation?  Unless the Jeweler can look at the diamonds through their loupe, they're can't appraise a thing!

Dec 05, 2015 04:53 AM
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Kathleen Daniels 

Why not just throw a dart at a dartboard...

Dec 05, 2015 08:54 AM
James (Jim) Lawson, DBA
DomainRealty.com LLC - Bonita Springs, FL
Broker Associate, RSPS, BPOR, HI & PE

Must view the inside also. There can be significant differences in value and condition, even among homes in the same neighborhood with the same exteriors and floor plans.

Dec 05, 2015 02:09 PM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

I think I would provide a range. Happily, this has never been asked of me, at least so far.

Dec 07, 2015 08:31 AM
The Villages Realty
The Villages Realty - San Jose, CA
"Our Performance Will Move You!"

Hi, I'm just checking out some of your older posts and older market reports.

Feb 11, 2017 06:21 AM
Eagle Ridge Realty
Eagle Ridge Realty - Gilroy, CA
"Our Performance Will Move You!"

Just going through some of your older stuff, gathering knowledge.  I like the market reports.

Feb 12, 2017 09:34 AM