This is the success of team member Susan Hardin.  I love success stories, particularly when they belong to our team, so I wanted to share this with you.  If you are an agent or a homeowner/investor, pay close attention to the numbers and think about whether staging could help you increase your bottom line and grow your business!

This is a charming 4 bdrm 3/2 bath new construction home (around 3000 sqft).  It was originally listed on 11/21/2006 for $499,000.  Over the course of time it had several price reductions and finally hit its lowest list price of $409,000  on 01/22/2008. 

Clearly this tactic of simple price reductions was not really helping sell the home! 

On 01/24/2008 some new thought processes were conceived including staging the home and increasing the price back in line with comperables to $429,000.  On 01/29/08 Susan staged this home.  To view her work, click here.  On 03/25/2008 another price increase was put into motion - $449,000.  On 04/21/2008 this property officially went contingent in MLS.  Way to go Susan! 

So what does this really mean?  It means that clearly staging helped sell this home & for more money - just like we've been saying all along!  Below is a snapshot.....

------------------------------------------------------------------------------------------ 

Listed 11/21/2006  $499,000

lowest price reduction on 01/22/2008  $409,000

Staged & price increased  01/29/2008  $429,000

Additional price increaes  03/25/2008  $449,000

Under contract 04/21/2008 $? (not yet released)

Days on market prior to staging - 465 (per mls)                  Price prior to staging negotiations $409,000

Days on market after staging - 83                                           Price at AC status  $449,000

This home also has the highest price per sqft (based on homes over 2200 sqft) in this neighborhood to go under contract/sell since staging date of 01/29/08.

--------------------------------------------------------------------------------------------

Does this sufficiently put it in black and white?  What are you waiting for?  Contact your local professional home stager and get that property SOLD!