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Want to Run a Successful Email Campaign? Don't Do This.

By
Real Estate Agent with Movoto DRE #01485322

Want to Run a Successful Email Campaign?

 

 

 

DON'T IGNORE THE CUSTOMER!

 

  • The email list has been built, bought or both.  
  • The content of the emails has been carefully crafted.
  • The emails are sent to the target audience in a regular basis.  

 

All of this has as been done in hopes of bringing in some business.  When a prospect finally picks up the phone and calls, do they expect to speak with the person whose name is on the emails?  The person whose name has become familiar?  Or an assistant or colleague?

 

I'd expect to speak with the person whose name is on the emails.  The emails were purportedly from that person, trying to make a connection so they could convert me into a customer.

 

As Realtors, we market ourselves and we're the ones with whom prospective clients would like to speak with when they call, especially on the initial contact.  Clients want to know they're important to the service provider.

 

Can you imagine how unimportant it would make a prospective client feel when they respond to your marketing and you can't bother to take or return their call?  How many missed opportunities have you left in your wake?  Hopefully, few or none.

 

🌻

Interested in Selling or Buying an Orange County, CA Home?

Contact me to get started today!

JILL MURTY | 949.355.5321 | JillMurty.com

(New website coming soon!)

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John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

It's amazing how little one actually has to do to stand out in a good way.  Returning calls quickly and following up with leads in a timely fashion always gets a positive reaction.

Dec 08, 2015 03:54 AM
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

Remarkable, isn't it John Meussner?  Pick up the phone.  Return a phone call.  Seriously. 

Dec 08, 2015 04:03 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Great point!  Yes, the person sending the emails should have the courtesy to at least make the initial contact.

Dec 08, 2015 04:27 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Brilliant point Jill Murty, Realtor - Orange County, CA and most of the folks I know that do mass advertising have an assistant who follows up. I LOVE this advice!

Dec 08, 2015 04:30 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Actually responding when the emails come in is very important.  And it is best if they can get a hold of the person sending the mails...not an assistant.

Dec 08, 2015 04:38 AM
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

You'd think they'd want to make contact Ryan Huggins - Thousand Oaks, CA, if only the initial contact. 

Thanks Bob "RealMan" Timm!  I think it's important to make the connection with the prospective client and not delegate it to an assistant.  I see why people do it, especially if they're running a massive campaign, but it's not for me.  

I completely agree with you Chris Ann Cleland. 

Dec 08, 2015 04:55 AM
Raymond E. Camp
Ontario, NY

Good afternoon Jill,

Never bite off more than you can chew!

I send out over 2000 emails newsletters to past clients(open rate of 39% last month) and if they call it comes to me.

Make yourself a great day.

Dec 08, 2015 05:08 AM
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker Realty, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Jill Murty, Realtor - Orange County, CA - If you're going to market you need to be available to take the call and follow-up! Great advice!

Dec 08, 2015 06:17 AM
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

It sounds as though the open rate for your newsletter is excellent.  I hope the calls come in soon!  Your clients will be happy to know you care about their business enough to take the call yourself Raymond E. Camp.

Thanks Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com.  The small things are really the big things. 

Dec 08, 2015 06:27 AM
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

I've looked into doing an e-mail list before. I just don't know I want to bother going that route...

Dec 08, 2015 07:09 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Jill lately I've been blasted with massive amounts of emails (constantly I might add) by folks that I don't know - and for sure never opted in.  I don't get why they think I'd be interested......it's so over the top over done.

Dec 08, 2015 07:09 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Jill Murty, Realtor - Orange County, CA I frankly prefer for prospects to call me to make an appointment for me to speak with them....NOT~! Thought you might laugh on this one! Good post; by the way!

Dec 08, 2015 07:21 AM
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

It's not for everyone Captain Wayne - Rowlett Real Estate School.  

Bombarding people with emails they didn't opt in for is not the way to make them want to do business with you.  It sure didn't help anyone gain you as a customer Anna Banana Kruchten.  

That's how you roll Sandy Padula and Norm Padula, JD, GRI....not.    😄 

Dec 08, 2015 07:35 AM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Excellent advice Jill it is not easy to get the clients attention and we may not get a second chance.

Dec 08, 2015 11:31 AM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good Wednesday morning Jill. As a vendor, my farm is real estate agents. I do my best to market to them just as a real estate agent what market to their clients. Follow-up by phone is very important.

Dec 08, 2015 05:37 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Instant gratification is what folks expect when they call, yet I sometimes wonder what it says to prospects when the get me to answer immediately.

Do they wonder why I am answering my own phone right away, is this guy not busy, is he not successful enough to have an assistant to screen his calls?

It is a delicate balance we must maintain.

Dec 29, 2015 03:19 PM
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

Thanks Noah Seidenberg.  Second chances are in short supply.

So true about follow up TeamChi - Complete Home Inspections, Inc. 

If someone falls over themself to breathlessly answer the phone as though it's the only phone call they've received in a month, that smacks of desperation.  Being available for your clients is part of delivering excellent customer service in my opinion Bob Crane.

Dec 29, 2015 10:18 PM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

I can't tell you how many times I have been told, "You are the 3rd Realtor I called! Thank you for calling me back."

Jan 08, 2016 10:06 AM
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

Sussie Sutton - Isn't that just nuts?  Answering the phone or returning a call should be regular, not one of the things that makes us stand out from the others.

I have an investor client who listed a home with me in an area where I don't usually work.  It was our first transaction together.  I got the listing because I always answered the phone or returned calls.

That investor and I have done around twenty transactions at this point.  It all started with answering the phone.  

Jan 08, 2016 10:44 AM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good morning Jill. Follow-up is the most important thing that we can do in our businesses.

Jan 08, 2016 06:28 PM
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