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As we celebrate Earth Day today, I am taking inventory of the things our family has done in the process of reducing our impact upon this earth. Let me say that I've made it my passion to reduce our family's energy consumption because I have a son in the military and I prefer to have him home protecting our land than defending oil fields somewhere else. So my goal is to stop using oil or energy produced from oil within the next five years. This is a gradual process and every step I take in that direction teaches me something new.

But I've found there are some added benefits from going green. Last year we changed one car to a Camry Hybrid. I waited until the larger hybrids came out because I through they would serve my needs better. This car is becoming a great marketing tool for my real estate business. Besides saving money by increasing my mileage by 50% from my previous car, it is also resulting in great conversations with my customers when I drive them to see properties.

The first question - is this car running? From that point on the questions start and we usually have a great time. It also allows me to promote green values for the home they are planning to buy. Even those stiff customers who some times have a problem communicating start asking question and next thing we're buddies. So my hybrid has become one of my marketing tools and that was an unexpected benefit.

 

 

3 Comments on Benefiting from Greening!

I never thought that a hybrid would spark so much interest with clients... but it makes sense. My wife is the one in our family working on going green. Something as small as buying the re-usable shopping bags instead of using the plastic in the store- that is her latest. Maybe soon we will be as good as getting a hybrid. Thanks for your post.

04/22/2008 12:48 PM by Rob Muller - ABR, ASP, RCC, CNHS, LREA Cherokee County Real Estate (ReMax Town & Country)


Way to go! Happy Earthday!

04/22/2008 12:48 PM by AmState Realty Solutions LLC


That's great!  You should look into the Ecobroker certification, I did it about a month ago and it sounds like it would be a good fit for you. 

04/22/2008 01:10 PM by Helios Realty and Development


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Real Estate Agent: Carlos  Ruiz de Quevedo, AIA (Esslinger Wooten Maxwell, Inc.)
Carlos Ruiz de Quevedo, AIA
Coral Gables, FL
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Esslinger Wooten Maxwell, Inc.

Office Phone: (305) 667-8871 Ext.: 452
Cell Phone: (305) 510-0647
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