Websites Don't Sell Real Estate

Thanks for the share:

Think of your website as the hub of a wheel with the spokes going to and from social media, networks, blogs, online marketing.  Get everything working together for the biggest success!!!

A web site is an electronic business card, a weigh station and a landing site

Hi Pamela: This just reinforced my quest to revamp my website. Thank you.

Great Blog - Social meaid is king these days.

I think having a website is good, but I also believe it has a lot to do with the company you are with and the area you live in as to whether it is necessary or not.  I had a personal real estate website for about 7 years.  Although I enjoyed having it, out of 7 years I only had one client who contacted me because of the site.  I gave the website up in 2014 and have not noticed a decrease in activity or sales.  Truly, I believe it has to do with the area we are in.  There are some places in our county where you can't get internet still.  We do have a great company website and have been the number 1 real estate company in our area for several years now.  The gentleman who handles our marketing is great with SEO and all of the other things that are involved with websites and has done an excellent job of keeping our site #1 in our area.  If I were in a larger market where I had to compete with a lot of larger real estate firms or agents, I would activate another site.

Agents better get used to the idea that the current and upcoming generations are all online. If they can't find you on the internet you don't exist to them. Like it or not that's the way it is. 

Sorry, I was not logged in when I made the previous comment about Home Staging. Cozy Corders Interiors, LLC.

And, prospective consumers are searching on mobile devices more than ever, too, so our websites need to be optimized for that!

I suspect that real estate is uniquely suited to Internet searching and marketing.

That said, there are many consumers who don't use the Internet and many businesses that thrive without it.

Of course, when there is a match, business flows.

I agree, websites don't sell real estate but they are a great marketing tool for you and your listings.  Key thing is they are free of restrictions!  Want to say walking distance to a Lutheran Church but your board won't let you say "walking" in the MLS because it might offend someone who can't (a former rule of my board), you can say it on your site!

Hello Pamela, it took me many years to realize this, and like you say there is many ways to drive traffic other than our personal websites. I've tried many in fifteen years of real estate and keep it simple now.

Pamela Cendejas recently, I answered a question about my website - it does serve my clients, however, I drive traffic to my website using ActiveRain and other resources!

You are so right - Websites don't sell real estate!

Cool post!

Great post !

 we are all looking for info online , anyting that we want to find  so do the same way buyers and sellers looking online as well !!

I've spent a bundle on websites over the years.   They don't get me clients, I do when they call for additional information.   As my husband always said "If you can get them on the phone with you, they will do business with you".   He says I have a special way of communicating with people that makes them want to do business with me.   If I get the calls, the website is working.   

Web Sites don't sell homes, they sell REALTORS!  Everyone should have one.

If websites sold homes, then I would never have to show one.  A good Website does bring interest and the desire to establish a relationship with the company.  In my opinion.

I am the only agent in my area with a "real" website. Other agents have sites that are a template off of their main office site. I also have an IDX feed and one of the biggest sellings points to sellers is when I can tell them I have a website where you can search real estate and your home will be featured on the front page. No other Realtor in my area can say that, nor can they say that buyers will have a reason to come back to their site, but I can!

A website is a necessary tool in our tool box.  I know I am reluctant to deal with a service provider in another profession when I cannot locate their business online presence.

Pamela, having online presense is a must, we have to be creative on how we drive traffic to our websites and capture leads. It's not that difficult to get the leads, what sets us apart is the follow up.