Websites Don't Sell Real Estate
I was talking with a Realtor® last week who said he has never had a website. His way of doing business had always worked for him in the past, so he didn't see a reason to change. His expertise expands 25+ years. He's extremely knowledgeable and has an extensive track record of successful sales and happy clientele. His business had been in a slump for awhile, though, and he couldn't figure out why. Then, he received a phone call from a prospective seller who said he had come highly recommended. However, when the seller found out that Mr. Realtor® didn't have a website, the conversation died. Understandably, the seller wanted someone with an online presence.
Websites don't sell real estate, you do. However, they are a mandatory marketing tool. They are your curb appeal and your online storefront; available 24/7. They provide an opportunity to showcase your expertise, provide answers to buyer and seller questions, promote property listings, instill trust and a lot more. Maybe the most important reason of all...today's buyers and sellers are starting their search online.
Most real estate providers give you a basic set-up with pre-written content and an IDX feed. There are other website designers who create custom websites that are unique to you. Whatever you have, everything from the design to the content should speak to who you are and what you have to offer. Proudly set yourself apart with your own branding and personality.
There are many ways to drive people to your website; newsletters, social media, blogging, personal contact, email blasts, online and offline marketing, etc. In return, your website is an effective vehicle to drive people to online profiles and networks you belong to; Active Rain, Facebook, LinkedIn, Pinterest, Realtor.com, just to name a few. All of these networks give you an online presence and afford a way for prospective buyers and sellers to "check you out" prior to contacting you.
Even though websites don't sell real estate, every aspect of your website is important; load time, layout, content, lead capture. Think of your website as the hub of a wheel with the spokes going to and from social media, networks, blogs, online marketing.
Get everything working together for the biggest success. Then, your website will be a great resource and YOU can do the selling.
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