Success starts at the top, but often we read posts written by Broker/Owners that state they do not secure business for the office. I have never understood that train of thought. Success starts at the top.
This does NOT equate to competing with agents in the office. This does NOT relate to taking money out of an agent’s pocket. What it DOES represent is the Broker/Owner providing listings for the office. It signifies an office with its shelves full of inventory for the agents to sell. It is inventory to market, and it results in phones ringing.
It’s the responsibility of the Broker/Owner to provide an office with stability. The agents can complement that by selling the inventory plus replenishing the listing supply.
The “top dogs” should lead the way, and that includes sales managers. That is not equivalent to competing. What it does provide is a comfortable environment with significant inventory for the agents to use to secure other inventory and/or sell if they are working as buyers’ agent.
Business and success starts at the top, and I firmly believe that. I’ve exercised that in the past. As the sales manager, I never worked a buyer. I referred all buyers, and actually handed them to agents for “no fee.” What I provided was new construction in the form of multiple subdivisions.
The agents offered to do open house events, and they kept all business that was secured from those events. I never collected a referral fee for any sale, but I did collect my listing fee on every listing.
Everyone was very happy; no one left the office until I moved to my next office; and we not only made money, but we were the top office in the entire MLS database. Did I mention, there were only six of us in the office, and it was a “mom and pop” office!!!!
Yes, success starts at the top….just be honest about it, and the key word is PROVIDE not grab!!!
Comments (18)Subscribe to CommentsComment