The Market and The Price.
Two things may separate a successful real estate agent from one who fails. The existing market and the list price of a home.
We all have access to the same information in the local market because we are in the same selling area. We utilize many of the same tools to market and advertise a home, such as: the local MLS, professional photography, homes selling sites, social media, daily blogging, SOI outreach.
So, why would a home owner think that one agent may be more successful than another? Well, it could be that they overpriced their home on the market and now want out of the contract, claiming the agent is not doing an adequate job, rather than lowering the price and getting it SOLD!
Your thoughts?!
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