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How Would You Use a Video Brochure?

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Real Estate Agent with Tropic Shores Realty - Ich spreche Deutsch!

How Would You Use a Video Brochure?

 

Today I received a message in my inbox from one of the marketing newsletters that I subscribe and not that I always open and read them but since I'm looking for some new ideas this year I did open it today.

The idea and product presented is that of a video brochure.  Have you ever received a musical greeting card? Well, the video brochure apparently functions on the same principle except it contains a video that starts playing when the receiver opens the card. 

It's really pretty cool! Take a look at the promo video:

 

 

So what could you do with it especially in your real estate business?

 

I imagine it could make a great promotional item for your business, brokerage and services in general and perhaps even a marketing piece for very high end luxury listings.  

Because there is a minimum order quantity of 100 and the price starts at $35/piece, the video brochure won't lend itself as something highly personalized to one particular customer as in a closing gift

If you want to find out more, go to the company's website.  Like I said, I just learned about this product myself and therefore haven't tried it.  I'm not affiliated with the compay in any shape or form nor do I get any reward for writing this post; I just felt it's something new that others might be interested in as well. 

 

 

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Silvia Dukes PA, Broker Associate

Tropic Shores Realty, 3441 Deltona Blvd, Spring Hill, FL 34606

Phone: 352-584-7441    Email: SilviaDFL@yahoo.com   Website:  www.SilviaDukes.com

 

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Comments(17)

Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Interesting Silvia, I would be curious to see what becomes of these videos.

Jan 07, 2016 11:08 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Silvia

I would use in social media market and in a digital news letter to start.

Good luck and success.

Lou Ludwig

Jan 07, 2016 11:37 AM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Silvia. That is pretty amazing, have not seen anything like it, but nothing surprises me these days.

Jan 07, 2016 06:10 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Silvia, have not seen this type of marketing before, and will need to check it out, pretty cool! 

Jan 07, 2016 10:00 PM
Roy Kelley
Retired - Gaithersburg, MD

Thanks for telling us about these video brochures. They may be especially helpful for out of town buyers.

Jan 07, 2016 10:33 PM
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Silvia, I think based on the price, an excellet use as you indicated is luxury homes which are your listings. This is certainly a unique concept at this point in time. 

Jan 08, 2016 05:45 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

That is interesting, Silvia. I appreciate you bringing this to my attention. I think this type of marketing would have to be highly targeted, because I think getting people to open it would be the problem. 

Jan 08, 2016 08:18 AM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Silvia ... interesting post and I have approx 850 videos loaded to 2 different YouTube accounts and these videos have created some very HUGE SEO's ;o)

Jan 08, 2016 11:08 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I say the cost is too steep to have many agents use them. And then I would say once you watched it once or twice you would be done and it would go in a drawer or the trash. $35 down the tube.

Jan 08, 2016 11:57 AM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

More than steep for agents in My market, Silvia Dukes PA, REALTOR, CRS, CIPS, SRES 

If I want to use video I will hire my grandkids who upload videos to YouTube.

Jan 09, 2016 09:10 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Noah Seidenberg that's a good point, probably the same that happens to musical birthday cards. 

Lou Ludwig  thank you, I think these video brochures are to be mailed rather than for online use. 

 

Jan 09, 2016 09:16 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Joe Petrowsky they are always coming out with another innovative product!

Joan Cox I thought so too although I don't think I will be able to afford it!

Roy Kelley thanks, that would be a possible use. 

Robert (Bob) Gilbert I agree and they market to other industries as well to promote other products.

Jan 09, 2016 09:19 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Debbie Laity that is a good thought, it would have to be an enticing package for people to open it.

Robert (Alaska Bob) Swetz AB aka VB (or is it the other way around?)... I imagine your videos have received a lot of attention, good for you!

Jan 09, 2016 09:21 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Debbie Reynolds  I agree, it is pricey and certainly not for everyone nor for every property listing.  Of course, it's like everything else, if that first or second viewing results in action and a sale, I wouldn't care where the rest of the brochures went. 

Mary Yonkers I think YouTube will work just fine!  You can always email a link to anyone who is interested. 

 

Jan 09, 2016 09:24 AM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

It's an interesting concept for sure but certainly not cost effective. I'd have to get a pretty good rate of return to make that investment. 

Jan 11, 2016 05:20 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Debbie Reynolds ,  I will be keeping an eye out for how popular they become. Thnks for the information.

Jan 11, 2016 10:15 AM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello again Silvia and yes my videos have received HUGE attention from around the world 

And my number was wrong, I just posted my 1111 video between 2 YouTube accounts 

Jan 19, 2016 04:33 AM