Prejudging A Property Based On The Listing
I read a featured post today by Becca Rasmussen, Listing Snob. In it, she highlighted all the ways listings can be done wrong. Oh there are so many listings we see that are just awful. From the bathroom picture with the toilet seat up to the fluffy-say-nothing descriptions.
It made me think about how I respond when I see a poorly presented listing. There are some agents who might refuse to show them, or send to their clients...but I love them.
Why?
Because I'm judging the quality of the people behind that listing.
There are three parties to blame with a poorly presented listing. First and foremost is the agent. The fuzzy pictures or hastily written description shows a lack of caring. It can't be blamed on the amount of work they have....the best listings we see are always done by the "mega agents."
Next in line is the seller. They are responsible for choosing the agent. This is normally their biggest financial asset and they should be over seeing the entire process. They should interview agents, choose one they feel will best represent them, and then oversee everything that happens.
Finally...where is the broker in this? A broker's obligation is to supervise his/her agents. To me, this includes reviewing all the listings placed in the brokerage's name. Unless the listing agent is an independent broker, then the listing belongs to the broker....not the agent. Do they not care how they are being represented?
So...all this judging! What does this mean to me? Why do I like them? Simple! This kind of listing shows me that there is no one behind it that is professional nor really cares all that much. Perfect situation for negotiation.
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