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Agent Tells Her Buyers to Only Work with the Listing Agent

By
Real Estate Agent with The Gasset Group & Get It Done For Me Virtual Services 13253167-SA00

How much sense that this make? 

What benefit to the buyers or to their agent is there in telling the buyers to only look at homes with the listing agent of each property? 

Why and how does this benefit the buyers? 

  1. This would  be a lot of work. Imagine having to call dozens of agents and waiting to hear back from them to set up the appointments by themselves, one on one, with each individual listing agent. 
  2. No one agent would get to know the buyers and their likes and dislikes, thereby being able to develop a relationship with the buyers and really helping them find their perfect home. 
  3. Depending on the state that the buyers are searching for a home in, these buyers happened to be looking in South Florida for a home, there would be a lack of representation or none at all. 

Buyers should look for an agent they can trust to make sure their interested are being looked after. We have transaction brokerage here in Florida. It is assumed by the law that an agent is a transaction broker when showing properties. So we do like to double end our listings. We love to show our own listings. 

However, it is quite time consuming for the buyers to go from listing to listing all on their own with no one to guide them on the house hunting journey. 

 

What benefit to that agent who said these words is there? 

1. If the agent referred the buyers to an agent here in Florida, the agent would send a referral fee upon the closing of the sale. So right there is a lost opportunity for that agent. 

2. The agent should want to stay in touch with the house hunting with these particular buyers and the agent showing them homes. The agent could communicate and help facilitate the process. 

3. The agent would show the buyers that she is invested in their successful outcome. 


This is the first time we heard someone say their agent told them to only work with the listing agent on each property they wish to see. 

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In real estate we service Utah County, Salt Lake County, Wasatch County, Tooele County. This includes many towns and cities. Some of which are: Provo, Orem, Salt Lake City, Draper, Springville, Spanish Fork, Payson, Lehi, American Fork, Vineyard, Saratoga Springs, Eagle Mountain, Pleasant Grove, and more. 

Katerina Gasset is a real estate agent who is also a digital marketing strategist, website designer and consultant for real estate brokerages, agents, entrepreneurs and small business owners. She is also the owner of Get It Done For Me Virtual Services. 

Katerina is a Certified AI Marketing Specialist. She can help you with ChatGPT, Content at Scale, Neuronwriter, prompting, and many other AI tools. 

She develops products and online courses to empower real estate agents to reach their marketing, SEO, social media and branding goals. Katerina Gasset is a blogger, author, podcaster, and keynote speaker.  

Text Katerina with your name + number to work with her:

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Comments(7)

Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

That is sto strange for an agent to tell a buyer!

I also do not like dual agency. When someone wants to purchase my listing, I refer them to an agent in our office. 

Jan 19, 2016 09:10 AM
Joan Dickie
Keller Williams Premier Realty - La Crosse, WI
Keller Williams Premier Realty

I would not tell that to any buyer.  It may not necessarily be in their best interests either depending on the situation.

Jan 19, 2016 09:15 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Nestor and Katerina - Seems a little odd to me. I would imagine it would make the buyers home search so much more difficult.

Jan 19, 2016 02:43 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing . I can't imagine anyone telling buyers to work with the listing agent only.

Jan 19, 2016 08:34 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It sounds like a worried agent to me. It happens though. It happens more often than we think probably.

Jan 20, 2016 02:48 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

This is not a smart strategy and not in the best interest of the buyers. What was that agent thinking?

Jan 20, 2016 10:46 PM
Roy Kelley
Retired - Gaithersburg, MD

Home buyers have a much safer and more comfortable situation when they are represented by their own buyer agent.

Jan 22, 2016 11:11 PM