True Confessions of an Eco-Entrepreneur - Green Cleaning Products - Four Winds Healthy Home Carpet and Air Duct Cleaning

Lately it seems like green is the new gray because it all blurs back into the same nondescript haze of sales pitches and half-truths.  In my business, it appears to be looking that way more and more. I went into a local branch of a national distributor of professional grade cleaning supplies to purchase some hoses and a new drapery wand.  Whenever I am there, even though I do not purchase any cleaning solutions, I always look at the new offerings from the giants of the industry.  While perusing the newer items, I was greeted with "Now you can buy your green cleaning supplies here!" 

The convenience and ease of purchasing did cross my mind. So I took a close look at the ingredients on the various labels and asked for the Material Safety Data Sheets.  All the usual suspects were produced. Petrochemicals were present, as were sodium octanesulfonate, various forms of glycol ether, to name just a few of the less offensive chemicals.  These so called green carpet cleaning products were just as toxic as when I first looked at the regular cleaning compounds by these same companies, 8 years ago. These were just packaged differently -  greener, fresher, I guess. In all fairness, some of the chemical rations were at a lower percentage than before.  But still quite troublesome, if you are calling them green.

Air duct sanitizers were more of the same, and also never going to pass an allergy MD who does test the products we use before he refers his patients to us.  Let's not even move on to these carpet cleaning products - spotters, boosters, de-foaming agents, de-browning agents, protectors...  Long story short, no viable changes in the industry on a corporate level.  Even Clorox Green Works, while certainly a baby step in the right direction; these products still contain an unnecessary chemical content for a company that has the means and the experience to produce an exquisite green product if they chose to. If you look at their MSDS, the chemicals listed in the section for hazardous content shouldn't even be there.  These same chemicals are not present in the formulas of truly effective plant based cleaning compounds, produced by smaller independent companies. Those compounded quality products no not need that chemical boost to perform as well. The ratio of plant based ingredients to the entire sum of the product is key.  It appears we still, as a nation have a chemical romance that is not soon breaking up.

Geen, Eco-friendly, Earth Friendly, non-toxic, they are just buzzwords if you take them at face value. One must really read the small print on the label and ask for the Material Safety Data Sheets. Ask your carpet, air duct and tile cleaners for these if you have any questions or concerns about what is being sprayed into your living environments.  Whether the carpet or air duct cleaning company says it is green or not, it is required by law in most states to carry those MSDS sheets in the van.  Especially, if they are using chemical based cleaning products. Michelle Viggiano, Four Winds Healthy Home Carpet and Air Duct Cleaning, http://www.healthyhomeaz.com/

 
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5 Comments on True Confessions of an Eco-Entrepreneur - Green Cleaning Products - Four Winds Healthy Home Carpet and Air Duct Cleaning

Michelle, it's amazing what passes for truth in advertising these days... one would think that such eco-promises, which can be disproved in the contents list, would be cause for some sort of legal action.

05/07/2008 12:28 PM by Chuck Willman, Arizona RealtorĀ®, ABR, TRC (Gentry Realty & Investments)


Hi Chuck - actually there is a lot of legal action going on here in the US and globally with regards to false green claims in advertising.  Let's start with the giants- British Petroleum, Volkswagon, Toyota and a few others have received backlash financially and otherwise from the Wall Street Journal to the British Times for green claims they could not substantiate. 

For smaller firms the Federal Trade Commision, is once again reviewing and tightening their already strict advertising guidelines and on their website lies a large box stating the following,  front and center - Federal Law requires sellers and producers of green products to be able to substantiate their green claims, etc. etc.   The ASA, the Advertising Standards Authority, has just recently investigated and upheld the consumer complaints regarding 7 small companies, one in Dallas regarding their "green" laundry detergent.  The ASA states very clearly that one must have "robust evidence" regarding green claims and credentials whether it is stated on the net, on a label, in an ad, anywhere.

However, a recent study states that .05% or 1 in 1753 green marketing claims are not  false or misleading. My corporate attorney, here in Phoenix is on a case presently regarding this issue as well, as one of his clients became quite ill with exposure, as they were in compromised health to begin with.  So what does this all mean?  It almost sounds bad to be green, since the margin of deceit is staggeringly high. I remember when I told people we were green, and they thought we were "new and inexperienced"  How things have changed.

05/07/2008 11:34 PM by Michelle Viggiano- healthyhomeaz - Four Winds Healthy Home Carpet & Air Duct (Four Winds Healthy Home Carpet & Air Duct Cleaning)


THANKS for the information, Michelle. Do you know anything about Seventh Generation products?

05/08/2008 07:05 AM by Asheville's GREEN Land & Homes ECO-Steward Realty


janeAnne - what a great group you launched.  Regarding Seventh Generation, they are a relatively small company, around 70 employees, from Burlington, Vermont, that was founded in 1988. They were the key players in the 1990's introducing more consumer oriented Eco-friendly cleaning product alternatives at the larger health food and grocery store chains. What they have going for them is their mainstream distribution and their paper products. 

If you look at their MSDS, they do always seem to have Sodium Laureth Sulfate, and a few other toxic additives which any  great  plant based product leaves out. However, they are certainly an excellent alternative and are environmentally sound. On their website, they always have printable coupons for one and two dollars off on their products, which for many people on a bugdet does help bring them more in line price-wise with conventional cleaners.   Why they hang on to a few of those troublesome ingredients is beyond me.  Their president, Jeffrey Hollender, wrote a book entitled "What Matters Most" in 2004 regarding corporate social responsibility. According to treehugger, 7th Generation has been in talks with Wal Mart and they are already present at  Target. Some die-hard environmentalists are disappointed with this trend. For a small company they have had an impressive 20 years.

 

05/08/2008 05:32 PM by Michelle Viggiano- healthyhomeaz - Four Winds Healthy Home Carpet & Air Duct (Four Winds Healthy Home Carpet & Air Duct Cleaning)


janeAnne- it occurred to me after I sent my first response that you might be asking about this company due to the Organic Consumers findings of 4-dioxane.   7th Generation claims the ingredient  was not intentionally added but is a by-product from a detergent softening process...  The  7th Generation Blog, The Inspired Protagonist discusses this issue.  However, the big problem  is that all of these companies, with the exception of one, my favorite, biokleen, carries out and writes their own MSDS.  Biokleen is the only one that has a third party test and then executes their MSDS.


http://www.seventhgeneration.com/learn/inspiredprotagonist  the date of this blog was on 3/26/08


 

05/08/2008 06:54 PM by Michelle Viggiano- healthyhomeaz - Four Winds Healthy Home Carpet & Air Duct (Four Winds Healthy Home Carpet & Air Duct Cleaning)


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Environmental Services: Michelle Viggiano- healthyhomeaz - Four  Winds Healthy Home Carpet & Air Duct (Four Winds Healthy Home Carpet & Air Duct Cleaning)
Michelle Viggiano- healthyhomeaz - Four Winds Healthy Home Carpet & Air Duct
Scottsdale, AZ
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Four Winds Healthy Home Carpet & Air Duct Cleaning

Office Phone: (480) 614-1659
Cell Phone: (480) 205-8886
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Is corporate America color-blind or did green turn into the new grey. It appears that many so called green cleaning products are only just packaged differently than before. Always check the Material Safety Data Sheet before deciding for yourself. Green air duct cleaning and green carpet cleaning, can you believe what you read?

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