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Facebook tips for Business

Facebook is not for college students anymore. Many businesses are taking advantage of the exposure (either locally or not) that facebook can prvide their business. You can create a free page about your business, a group to offer real estate advise or share a common interest, post free market place listings - and much more.

Profile Page
The most important real estate in Facebook. This is the first page people will see when they stumble upon you.
Fill out the entire profile, be authentic, show off your talents, hobbies, brand and share your story for everyone to see

Pages
Pages were launched by Facebook in November 2007 as a way for businesses of many types to easily establish a brand presence on Facebook. Consider them a profile for your brand or service.

Mini Feed and News Feed
Whenever you do "something" in Facebook it gets posted in your feed. Change your profile, and your friends will see a post, add an application and your friends will be able to read about it.

Groups
You can create groups or participate in groups related to your industry. Creating a group gives you control over the "profile" of that group, the posts and most of the content.

Events
A Facebook application that allows you to announce and promote any event you are having

Notes and Photos
Share blog posts (you can import your own blog feed).
Create a photo album and be sure to use the TAG feature and list any friends in the photo that have facebook profiles.

Messages
Much like email (only limited) Messages allow you to send notes to people you are connected to. Actually you can send a note to people you are not connected to, but be warned - you do not want to be flagged for spamming.

Marketplace
Facebook Classifieds. You can post items for sale, services offered, job openings, etc.
Ads appear in your network only - and again, do not get "spammy" that will get you banned.

Share / Posted Items
Create links to Facebook pages, photos, events, etc...

Networks
When you join Facebook you have the option of becoming the member of a Network. Networks can be geographical (Albany, NY) or educational (S.U.N.Y. Albany)

Examples:

Posted by Melissa Ward on 04/23/2008 06:34 PM

Comments (7)

marketing, social networking, web 20, facebook, social marketing, internet marketing, free marketing

Post is included in group: The Art Of Marketing You
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Post is included in group: Extra Mile Solutions - Tech Tips & Web Development
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7 Comments on Facebook tips for Business

Hi Melissa,

Thanks for the tips and have a great week. Michael A. Caruso

04/23/2008 06:38 PM

by Michael Caruso Real Estate Group

Hi melissa, I enjoyed the tips. I am just learning about facebook and how to use it. Amy

04/23/2008 06:50 PM

by Amy McAllister Realty LLC

I need to check that out! Isn't like a myspace? thanks for the info!

04/23/2008 06:51 PM

by Team Newington (First Priority Financial)

Melissa I have made some changes - added some things and took away some stuff to my Facebook profile. Like you said,it is not a college thing no more. A lot of business are now using it. Great post.

04/23/2008 06:56 PM

by Lanre Folayan "Buy a home in Washington,DC" (EXIT PREMIER REALTY)

It is not like MySpace - There is greater interaction between friends... I think it allows for better relationship building. There are tools for business and some stuff just for fun... you have to remember this is about "pull marketing" vs. "push marketing" Pull marketing brings people to you - they want to find out more about you and your business because you are not screaming "buy me" in their face... :) Enjoy

04/23/2008 08:41 PM

by Melissa Ward (Renttropolis)

Thanks. I have been using Facebook a lot lately and appreciated your imput.

07/10/2008 10:41 AM

by Trey Affolter (Keller Williams Realty)

Good stuff Trey. I would add the cribfinder/facebook widget to the list of things people might want to add to their Facebook profile: http://apps.facebook.com/cribfinder/

07/10/2008 01:24 PM

by Andrew Kyle - Calgary Condo Realtor (Royal LePage Foothills)

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