Future of real estate marketingI just noticed that Joel Burslem's blog "Future of Real Estate Marketing" (a very good blog I might add) did a post revisiting his take on the ActiveRain Real Estate Network.  He had originally reviewed the site probably about 2 weeks after we launched it, when it was just a skeleton of what it is today.  Based on that he gave us some pretty low marks, proclaiming "ActiveRain is All Wet".  In the 10 weeks since the site has morphed fairly dramatically from being essentially a real estate directory, to being a thriving community of real estate bloggers.  The next 10 weeks should see almost as dramatic of a change (in a good way) as we continue to build on the base that we have created.

He correctly points out a current weakness of the network.

"Where ActiveRain continues to fail though, is providing any meaningful information to consumers. But, I suppose that’s ultimately not the point."

Yes, at this time we haven't put our focus into addressing the needs of the consumer. Ultimately, we feel we can best serve our base by providing additional avenues to connect with the consumer, but that will just take time.  This network is a continuous evolution and we'll continue to drive it in the directions that best helps the members. 

Joel, thanks for checking back with us, and I hope you take another peak in another 10 weeks to see what's new... 

 

5 Comments on Joel Burslem revisits ActiveRain

AUG
21
2006
233,811 Points 32 Featured Posts Outside Blog

And to note... he wasinspired to give you another look after reading the interview we did on the Tomato .  Man this blogging thing is fun!
You never know just how viral something can be.
6:18pm • #1
455,251 Points 11 Featured Posts Outside Blog
I am sure when you make a portion of the network for consumers....you will have all the headaches of most of todays MLS networks...policing listings and making sure everything is what agents say.....esp. listings that appear to be for sale, BUT are actually SOLD... ;-)
7:30pm • #2
622,834 Points 120 Featured Posts Outside Blog
The question to answer might be, "who is your consumer?" Relative to Active Rain are the agents your consumer?  And to the agents, the consumer might be the buying/selling real estate public.  Yes?
10:58pm • #3
AUG
22
2006
1,091,596 Points 57 Featured Posts
I think we are probably going to stay away from the listings game.  As I talked about in a previous post I feel that everyone right now is concentrating on listings.  There is a billion and one places to advertise, post, search listings.  I want to worry about the next step beyond that, what other information is the consumer hungry for.
11:35am • #4
224,918 Points 69 Featured Posts Outside Blog
Matt you are brilliant!  All publicity is good publicity.  Pointing it out the negative story (when it was) instead of hiding from it... the work of a pro.
7:46pm • #5


What does the graphic say?
Leave a response…

(optional)
Spam Prevention:
 
_dsc2398

Matt Heaton

Bothell, WA

More about me…

Timu Corp - CEO, ActiveRain - Co-founder

Email Me

My ramblings about growing ActiveRain, the real estate industry and something I follow very closely, credit markets.  Why "The ActiveRain Addiction"?

My new project Timu, a communications and social networking platform for sports teams.

My baby Starpires - Online Space Strategy Game



    Links

    Archives

    RSS 2.0 Feed for this blog

    Find WA real estate agents and Bothell real estate on ActiveRain.