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PRICING COMPETITIVELY - THE CRITICAL FIRST 30 DAYS

By
Real Estate Broker/Owner with Everest Peak, Inc.

As the saying goes: “you never get a second opportunity to make a first impression” and how true it is in so many aspects of life.

This very much applies to selling your home too and during the past few blogs we’ve examined the significant impact that good and bad pricing and presentation has on the process.

It probably won’t surprise you to learn that a property always generates the most interest when it first hits the market.

Our graph below shows how activity level falls after the first three to four weeks on the market. It therefore logically follows that the time you are most likely to receive offers is between a month and six weeks after a listing appears.

To paraphrase our opening statement: “you never get a second opportunity to announce a starting price”. Essentially this means that if you start too high and subsequently drop the price, your home will have missed out on the initial “excitement” period and could very easily fail to generate strong activity. Sadly, and again not surprisingly, many homes that start too high end up selling below their true market value.

So how do you avoid this happening to your sale?

We pride ourselves in being on the pulse of what is selling in the Albuquerque area and, equally importantly, how much it is selling for. Our wealth of experience in maximizing our clients’ home sales means that we are well positioned to give you the best guidance on where to set your initial asking price, and how to present your home to its very best advantage.

Call us and find out more. We’re certain it will be the best call you make today.

ORIGINAL POST