Homeowners I meet who are interested in selling their home ask a lot of questions about the advertising plans I have for their home.  And it is customary in the real estate business to promote the many unique and creative methods we have developed to find buyers for their property.  Real estate magazines flood the market with listings, most of which prominently promote our own name and logo as well.  But there are other strategies that may actually bring more buyers to our listings.

Cynics would say that one reason we place so many of these advertisements is (1) to demonstrate to the seller how active we are in promoting the sale of their home and (2) with striking personal listing advertisements, we are able to attract even more sellers who want to list with us.

Of course, I do actually believe that listing advertisements directed nationally to buyers are important despite the intended or unintended consequences above; But I received an email today from a Realtor announcing a new listing with a link in her message to a website with a beautiful description of the home for sale and a dozen spectacular pictures.  Nowhere to be found on the site was any mention of the listing agent.  In the same vein, I attended a broker's open house recently where I picked up a striking brochure with a blank space for contact information.  Both of these Realtors invite and encourage other agents to use this material liberally as their own.

Sellers themselves don't often appreciate that a listing agent does more for them when marketing efforts are directed at other Realtors, not the public generally.  Realtors who understand this and creatively find ways to empower their "team" of other Realtors throughout their region and beyond may exponentially increase the exposure of their listings.