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Should Agents Post Coming Soon Listings?

By
Real Estate Agent with Elizabeth Anne Weintraub, Broker DRE #00697006

As a buyer's agent, you probably would say no to Coming Soon listings and think why do it because it draws too much attention or not enough attention or makes the home appear dated before it ever makes its debut or the sign is ugly, or I dunno. But I suspect most buyer's agents don't want their buyers to have to compete because competition tends to produce losers, and agents don't want to lose.

As a listing agent, however, Coming Soon listings have worked very well for my sellers. That's because we are selective in the properties we choose to feature as a Coming Soon listing. It's possible to receive a pretty much instant profit, up to almost a 5% boost in sales price by properly utilizing a Coming Soon listing, which justifies my full-service commission and then some.

You can read more about this in my personal blog today and see the photo and information of a brand new Coming Soon listing in Elk Grove for $295,000 at this link: Coming Soon Listings in Elk Grove.

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Elizabeth Weintraub is co-partner of Weintraub & Wallace Team of Top Producing Realtors, an author, home buying expert at The Balance, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown, Carmichael and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Call Elizabeth Weintraub at 916.233.6759. Put our combined 80 years of real estate experience to work for you. Broker-Associate at RE/MAX Gold. DRE License # 00697006.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of RE/MAX Gold. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

Comments(10)

Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

I am ok with it Elizabeth and have done it on upcoming listings myself. It gets attention and may help sell a property.

Jan 30, 2016 06:48 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Coming soon is such a weird thing the way our MLS sets it up.  Most sellers that want it would like buyers to be able to come in and view it before it goes active.  But if you list a property coming soon, absolutely no showings are allowed.  So I tend to market them agent to agent or on my blog, when I can.

Jan 30, 2016 09:30 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Chris Ann Cleland You should do it on Zillow as well. I sometimes put my extraordinary listings on Zillow a week before they go live in MLS as a Coming Soon. Buyers sort of like it because they can plan their visit a week in advance, and they can drive by the house and check it out without worrying somebody else will buy it before they can write an offer. They know when they can submit, and it levels the playing field.

Jan 30, 2016 10:08 AM
Chris Ann Cleland

Good idea.  

Jan 30, 2016 10:12 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

A listing agent is hired to do what is best for the seller, and that's what you are doing with your "coming soon" strategy. As you say, it probably takes an unusual property to succeed and it sounds like your Elk Grove one qualifies. Have a great weekend.

Jan 30, 2016 01:44 PM
James Dray
Fathom Realty - Bentonville, AR

Good morning Elizabeth.  those signs have been around here for awhile.  If you are the listing agent you love them if your not, not so much...

Jan 30, 2016 07:22 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Elizabeth. If it gets a little bit of a jump on the sale of the property, then absolutely promote it that way.

Jan 30, 2016 07:33 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I like the idea of "Coming Soon" listings, Elizabeth.  Provided that the listing has the following: Signed listing agreement, offer to compensate any cooperating broker, set date for going live on the MLS that should be less than one week (excepting extenuating circumstances).

Jan 30, 2016 08:18 PM
Elizabeth Weintraub Sacramento Broker

That's how I do it, generally a week in advance. Any more time than that can be self defeatist.

Jan 31, 2016 10:45 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Elizabeth, there are times it works well for the Sellers to advertise in advance of a SWEET listing coming on the market! 

Jan 30, 2016 11:39 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Elizabeth - I agree with Hella M. Rothwell, Broker/Realtor® -- we're hired to do a job for our sellers -- the best possible price and the best possible terms.   What buyer wants to be in competition?   Depending on the market conditions --- announcing a home as "coming soon" can lead to the best possible scenario.   

Jan 31, 2016 01:02 AM
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Elizabeth.  What ever works to sell a listing is what needs to be done.

Jan 31, 2016 09:27 AM