13 Ways to Engage People on your Blogs and Social Media Sites!

Real Estate Broker/Owner with Frederick Griffin, Licensed Real Estate Broker

     Social Media Networking and Blogging are about engaging with other people!   What about you?  Are you getting comments on your Blogs?  Do people Like your posts on Facebook, on LinkedIn, on ActiveRain, on Google Plus, and on the other social media sites that you participate on?  Do people watch your videos on YouTube?  Are you getting Friends and Followers? 



     Blogging and Social Media should help you to meet potential clients and customers.  These websites allow us to meet business partners and referral partners.  You have the opportunity to connect with service providers, vendors, and other professionals in your industry. 

     If you are NOT getting any response to your posts, if your Blogs don't get any comments, if your Tweets are falling on deaf ears, if your Facebook Page is a ghost town - then you need to look at the 13 Ways listed below to engage with people!



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13 Ways to Engage People on Blogs and Social Media


1.  Your Blogs and Posts must be about Things that Matter!

     You must offer relevant, useful content to your Blog readers.  Your Social Media Marketing strategy should provide instruction, updates, how-to's, guidelines, caveats, directions, advice, and other information that your readers can take to the bank. 

     An occasional joke, recipe, photo of your pet, political remark, or update on the big game may be perfectly acceptable (you want to present your human side to your audience).  But if you are looking to gain business clients and industry partners, then your posts must be primarily about the Business that you practice. 


2.  Optimize Your Blogs and Posts

    Apply SEO strategies to every tweet, Facebook post, comment, blog, and video that you upload to the Internet.  Use #hashtags to get found on Twitter and other sites. Maximize keywords and links in your Blogs (just like you would do on your Website).  In the photos that you post, put detailed, keyword-rich descriptions behind the image.  Remember:  "Content is King" for Google, Bing, and other Search Engines. 


3.  Get Visual!

    Statistics prove that adding photos, images, or videos to your post will greatly increase the number of clicks. 

     If your posts are "Text Only", you may get passed over.  Upload a photo or video to your Blog, tweet, or LinkedIn post.  Make sure that your image appears above the fold. 


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4.  Provide a Summary at the beginning and end of your Blog.

     Google wants 1000+ word Blogs that are filled with good Content (you had better play that game if you want to rank well).  However, human beings may not have the time nor the desire to read those 1000 words.  Give your readers "the 411" in the opening and closing paragraphs.  Offer a quick summary or synopsis, in case your reader just wants an overview of the subject. 


5.  Make a Two Minute Video, and a Longer Video.

     The attention span of most people is short.  If they click on a YouTube or Vimeo video, and the time indicates that the video is 10 minutes long, that person may X out without ever watching your video.  Make a 2 minute version, then offer a "See More" or "Learn More" link to a 10 minute video on the same topic.


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6.  Comment Back and Respond to Feedback Immediately!

     When someone comments on your Blog or your Post, acknowledge that person right away.  While a written reply or image is the best response, at least hit the Like button, so they will know that you saw their comment.

     Don't squander an opportunity to meet a friend, client, or customer by delaying your reply when someone comments on your post. 


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7.  Set up Notifications on your Phone, or to your Email Address

     The time to respond to a comment is NOW.  Converse with people while your Blog or post is still fresh in their mind.  By setting up Notifications, you know instantly when someone is on your Blog or Social Media Page.


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8.  Be Consistent

      Showing up on Facebook once every week or two?  Blogging every couple of months?  You haven't been on your Pinterest or Houzz Page in how long?  If your last tweet or post was weeks or months ago, people may assume that you are either out of business, or have abandoned your Page.  You must be consistent!      

     Tip:  Don't sign up for more Social Media sites than you have time for.  If you will not or cannot post any longer to one of your Social Media pages, then put a tombstone on it.  Post a farewell message, "I will no longer be posting to Facebook, please visit my LinkedIn page".  Be sure to provide the Link!


9.  Give a Reason to Like your Page

      I saw a signboard in front of a coffee shop this morning, it read: "Like Us on Facebook".  Uh, why would I want to do that?  What's in it for me? 
     Give people a REASON to follow you, like you, or friend you.  For the coffee shop,  how about a coupon for a free cup of Joe on my next visit?  For a Real Estate Office, offer the latest and greatest market updates in your city or town.  A Mortgage Lender could offer current interest rates, or pre-approval services.

     You will get more Followers and Likes if your invitation reads, "Like us on Facebook and get something of value for free!"



10.  Join Groups

     Search out Groups on LinkedIn and Facebook.  Join or follow Groups that provide relevant information.  Look for Industry Groups that offer potential business connections within a community of real, live people.  Become a "regular"; interact and converse with other members of the Group. 


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       You may want to start your own Group and invite people to join.  Caveat:  being a Group Administrator or Moderator can be very, very time consuming.  Do not bite off more than you can chew! 


11.  Schedule your Posts and your Tweets

      What time of the day are you posting your Blogs?  When are you posting on Social Media?  When are you commenting? Is anybody out there?  If you are Blogging at midnight, who will see that Blog?  

      Your posts and Blogs need to go out when your audience is on the Internet.  If you cannot post during "business hours", then schedule your posts using automated services like Buffer, Hootsuite, or Tweetdeck.

     * Don't publish all of your Blogs or posts "back to back".  Spread them out over the day. Very few people want to see 20 posts in a row from the same Blogger.


12.  Search Out People You Want to Meet

     If you join a club or a civic organization, you will probably seek out Influential People.  You may be looking for clients or customers.  You may be looking for fellow business people who can help you achieve your objectives. 

     The same thought applies to Social Media and Blogging. Strike up online conversations with people who you want to meet.  Comment on their Blogs.  Like their Facebook posts.  Retweet their tweets.  Share their Pinterest and Houzz posts.  It is up to you to start the conversation!


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13.  It's Not Just About Numbers

     Everyone wants lots of Followers, lots of Friends, lots of Likes.  A large number of Followers might make us look important, authoritative, and popular.  But remember that quality is more important than quantity.  Concentrate on connecting with people whose company you will enjoy, and on people who will do business with you!

     Caveats:  Do not try to increase your Following or your Base by purchasing Friends, Followers, or Likes from those online services that offer "5000 Twitter followers for only $39", or "1000 Facebook Likes for only $19".  You will get poor quality followers; you may get suspended or banned from a Social Media site for gaming the system.  Likewise, be careful with accounts like "Team Follow Back", where you are promised follow-for-follow.  You may also get low-quality followers.


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     Engage with People via Blogging and Social Media

     A good Blog will stimulate conversations between you and your audience.  It may lead to "sub-conversations" among the commenters.  Great Videos will get thumbs up; they will receive comments.  A meaningful Tweet, Pinterest, Houzz, or Facebook post can also get a conversation rolling. 


     What about you? 

     Are people commenting on your Blogs, liking your Posts, and talking with you?  Are you making friends and business connections on Social Media?  If you need a boost in your Online Presence, follow the 13 Tips above!


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Disclaimer:  Nothing in this blog article is to be construed as legal advice, tax advice, or financial advice.  For legal advice see an attorney.   For tax advice or financial advice see a tax attorney, certified public accountant, or other qualified professional.


Frederick Griffin, Licensed Real Estate Broker    Tallahassee, Florida    850-339-4861


 ActiveRain Top Contributor Fred Griffin Tallahassee, Florida Real Estate Blog



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Twitter.com/FredGriffin   Buyer Broker Tallahassee Florida    www.linkedin.com/in/FrederickGriffin    www.facebook.com/TallahasseeFlorida   Tallahassee Flat Fee MLS


Frederick Griffin, Licensed Real Estate Broker    Tallahassee, Florida    850-339-4861


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Fred Griffin
Frederick Griffin, Licensed Real Estate Broker - Tallahassee, FL
Licensed Florida Real Estate Broker

Jim West   comment #109

     Videos!  I confess that my YouTube and Vimeo channels are a mess right now.  I have a really good HD video camera (Canon Vixia), so there are no excuses.

     Thanks for the motivating comment.

Feb 06, 2016 08:33 AM #110
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Colorado Springs Mobile Notary, CO Notary Training

I get a lot of readers on my blog posts, but few comments.  They are educational posts, so they do not trigger strong emotions that might motivate a response. 

Offering a free gift in exchange for a Like or positive review seems unethical to me. Is that allowed under social media terms and conditions?

Feb 06, 2016 01:37 PM #111
Fred Griffin
Frederick Griffin, Licensed Real Estate Broker - Tallahassee, FL
Licensed Florida Real Estate Broker

Jerry Lucas   comment #111

 Hi, Jerry.  Great point.

   See an Attorney for legal advice, etc.  Check each Social Media site's Terms of Service or End User License Agreement for any conditions or rules.


    On Social Media, if I tell people to "Follow Me for the most up to date reports on Tallahassee neighborhoods", it is not going to be an issue.  If a Social Media site should decide to slap me, let them.  I think I have received exactly one penalty (a deleted post) since I started on Social Media 7 or 8 years ago.

    Having said that:  the Social Media sites are pushing for Paid Advertising, so they may frown on the "Free cup of coffee" from the coffee shop.  Once again, read the TOS and the EULA for each site.

     Not being a fan of Mark Zuckerberg, nor of Twitter CEO Jack Dorsey (who is launching a new Twitter algorithm that will turn Twitter into Facebook) , I won't lose any sleep if I get slapped.  I won't randomly break their rules, but if they get their panties a bunch, then I can shift my Internet presence to Instagram, Snapchat, Google Plus, Ello, or some other site.  (In reality, you have to seriously break the rules of a social media site to get disciplined, because they do not want to lose people or businesses from their platform).

    My point - give people an INCENTIVE to follow you or friend you.  Not just say, "Like Me!"  

   *** Thanks for your comment! ***


Feb 06, 2016 06:45 PM #112
Jeffrey Stevens
Berkshire Hathaway HomeServices NM Properties - Las Cruces, NM
Jeffrey Stevens Realtor®/Associate Broker

What a terrific list and great reminder to all of us. Sometimes we become complacent and forget to optimize our blog and social platforms.

Feb 07, 2016 07:38 AM #113
Mark Piscitelli & Theresa Ziebro
Remax Trinity - Brecksville, OH

I am going to commit this to memory - really important guidelines here!  Thank you.


Feb 07, 2016 10:14 AM #114
Lisa Gramby
Keller Williams - Kernersville, NC
I can help you sell, buy or invest in Real Estate.

Thanks, great information for us new agents. I welcome all the expert advice I can get.  Saving this for future reference.

Feb 07, 2016 10:56 AM #115
Elyse Berman
Realty Associates, Boca Raton, FL - Boca Raton, FL
Your Pet-Friendly Realtor in Boca Raton, FL

Fred Griffin Thank you.  I have bookmarked to come back to.  Working on tech issues this year and hope to incorporate some of these.  You have provided a wealth of information.

Feb 08, 2016 05:20 AM #116
Kelly McGovern
Realty Concierge International - Bellingham, MA
Working with Kelly is a good move

Great tips of which I definitely need to follow!  Thank you!

Feb 08, 2016 09:41 AM #117
Glenn and Rebecca Hauer
Right Trac Financial Group, Inc. - Vernon, CT

Great and very relevant info, thanks for posting!

Feb 08, 2016 04:41 PM #118
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Excellent recap of all the things we should be doing, but oh so little time ... so I picked one, to clean up my groups & get more active.

Feb 09, 2016 09:26 AM #119
Fred Griffin
Frederick Griffin, Licensed Real Estate Broker - Tallahassee, FL
Licensed Florida Real Estate Broker

Tina Gleisner   Good for you, Tina.

      Very few people can do everything on that list all at once, but we can start with one item at a time.

   Thanks for commenting!

Feb 09, 2016 09:35 AM #120
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Hi Fred, I saved this to read once I recovered from the flu - and I'm glad I did!

Feb 09, 2016 04:45 PM #121
Fred Griffin
Frederick Griffin, Licensed Real Estate Broker - Tallahassee, FL
Licensed Florida Real Estate Broker

M.C. Dwyer  Oh... I hope that you are feeling better!  

         Thanks for stopping by.

Feb 09, 2016 04:56 PM #122
Josilina Bello
Organized Living Interiors - Orlando, FL
Real Estate Stager

Great post!  I have bookmarked to come back to in the future.  Happy Valentine's Day Fred.  

Feb 14, 2016 11:44 AM #123
Fred Griffin
Frederick Griffin, Licensed Real Estate Broker - Tallahassee, FL
Licensed Florida Real Estate Broker

Josilina Bello   comment #123

    Greetings from Tallahassee, and Happy Valentine's Day to you, Josilina!

Feb 14, 2016 12:43 PM #124
Virginia Youngblood
DO-STAGE! LLC - an ASP Home Staging Company - Charlotte, NC
DO-STAGE! LLC - Home Stager - ASP

Thank you, Fred, for sharing this great information!

I have bookmarked this too!  There is SO much to learn!!! I  kinda feel like I'm in grammer school when it comes to social media skills - hash tags, etc!!! Wish I could 'get it all down' to increase my business exposure because right now, I 'wear all the hats' to running my staging business!!

Thanks again for a great post!


Feb 14, 2016 09:33 PM #125
Fred Griffin
Frederick Griffin, Licensed Real Estate Broker - Tallahassee, FL
Licensed Florida Real Estate Broker

   Virginia Youngblood  

Thank you, Virginia. 

    I am also "wearing all the hats" right now; the time to post on social media is limited.  However, I have gained many Clients and many friends from my "Internet Presence".  It pays off, so I make the time.

  Best to you, thanks for commenting!


Feb 15, 2016 07:40 AM #126
Robin Carter

What a great article, Fred! You covered everything so well and simply, too.

Feb 17, 2016 02:25 PM #127
Eren Millam
Realty World Cosser & Associates, Inc. - Chehalis, WA
Certified Negotiation Expert

Blogging is worthless! I just say that because I don't want anyone to do it. One of my main points to have a seller list with me is that I can get their property to rank on the 1st page of Google rather quickly. Blogging and Video Blogs jump me right up to the top!

Mar 04, 2016 03:19 PM #128
Fred Griffin
Frederick Griffin, Licensed Real Estate Broker - Tallahassee, FL
Licensed Florida Real Estate Broker

Eren Millam 

   The power of blogging!   Thanks for mentioning Video Blogging... it is such a great tool.

Mar 04, 2016 04:39 PM #129
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