We market for business and there should always be a thought as to how effective that marketing is doing. Getting calls from prospective clients is what we strive for. We do our blast emails with newsletter, market our properties and do be effective we should always ask that question.
Referrals from our sphere should be easy as that is how a prospect may start a conversation: I got your phone number from so and so.
Then there is the email that we get from the brand marketing letting us know there is a potential client to be had.
Calls from signs are easy as they will start with I saw your sign on a house, can you tell me about it?
We can only hope that the time we spend on blogging will bring results and those will always need to be asked. They will probably say they read an article online, but from the tone, we are pretty sure they are referring to a specific blog.
To know are marketing is being seen and effective, that should always be among the questions we ask. I usually leave it for the latter part of the chat so as to not deter from the intent of the call.
With the knowledge of what is working and what's not working, better focus can be spent and make better use of the resources and time available to us.
Of course, the answers may not always be traceable to something specific, as was the case for me recently. In asking a seller how they found me, which was as the meeting was ending, they acknowledged that it was online for agents in Southington CT. They grabbed one of my Localism posts. It was not, however the topic that got attention so much as my last name.
The husband had once worked with a person who's last name was identical to mine. He recalled how that man would always work hard, be friendly and go to great lengths to help one of his co-workers. The seller just figured that if that man worked hard, maybe another person with the same name would be the same. Only time will tell if that's the case.
And You Should Always Ask, How Did You Find Me?